Western-Heritage
Business

Courses

The Business Department offers courses in Accounting, Business Administration, Information Systems, Management, and Marketing.



Business Administration Courses

BUSA 211
Business Ethics
4 credits
Instructor: Miller, Magurshak

In this course, students explore major ethical issues arising in the practice of business and learn to apply various methods of ethics in solving these problems. Whistle-blowing, inside trading, employees' rights, multinational corporations and other topics are discussed. Course offered as BUSA 211 and PHIL 211.

Prerequisite: None
BUSA 333
Applied Statistics for Management and Economics
4 credits
Instructor: Groleau

An introduction to descriptive and inferential statistical methods for economic analysis and managerial decision-making. Topics include sampling distributions, confidence intervals, hypothesis tests, and regression and correlation. Computer-based technology and case study will be used where appropriate.

Prerequisite: ECON102 or ECON103

Accounting Courses

ACCT 200
Survey of Accounting
4 credits
Instructor: Duffy

The course will examine all aspects of company formation, looking first at the strategic planning and research to organize the business, financing the plan, investing in the resources, and operating the business. Specifically, the basic accounting equation, journalizing accounting transactions using debits and credits, financial statement analysis, cost terms, concepts and behavior, cost-volume-profit relationships, profit planning, and capital budgeting will be covered. NOTE: This course does not satisfy any requirements for Accounting or Business Administration majors.

Prerequisite: None
ACCT 201
Financial Accounting
4 credits
Instructor: Brunn, Dawson, Duffy, Schlichting

An analysis of accounting, the language of business. Introduction to basic accounting theory, concepts, and practices emphasizing income measurement; study of the accounting cycle; and preparation of basic financial statements. NOTE: This course was listed as BUSA201 in previous catalogs.

Prerequisite: Sophomore standing or permission of instructor.
ACCT 202
Managerial Accounting
4 credits
Instructor: Duffy, Dawson, Schlichting

This course focuses on the use of accounting as an analytic business tool within a business organization. This includes understanding cost behavior and using this knowledge to make important management decisions. It includes developing the costs of providing products and/or services to the organization's customers and developing budgets or plans for the organization's operations. Finally, it includes measuring performance against those plans for purposes of taking corrective action and rewarding performance. Emphasis will be placed on current innovations in managerial accounting resulting from changes in the global manufacturing environment. Analytical skills and written and oral communication skills will be emphasized, partly through the medium of case studies that model real-world situations. NOTE: This course was listed as BUSA202 in previous catalogs.

Prerequisite: ACCT201.
ACCT 204
Cost and Managerial Accounting
4 credits
Instructor: Brunn, Schlichting

This course focuses on the information developed and used internally within a business organization to effectively manage its operation. It deals with using information about the behavior of its costs to make good management decisions. It covers the development of a profit plan for the organization's operations and the use of that same information to develop product/service costs. It includes analytical approaches to measuring performance and taking corrective action, as well as alternative approaches to valuing work-in-process inventory. The course also incorporates the theory of constraints where appropriate. Case studies that model real-world situations are used to develop students' analytical skills and to provide practice in written and oral expression. NOTE: This course was listed as BUSA204 in previous catalogs.

Prerequisite: ACCT201.
ACCT 205
Cost Accounting
2 credits
Instructor: Schlichting

This course focuses on the compilation and analysis of accounting information and the procedures involved in determining the cost of various cost objects, such as the products or services sold to customers, and the importance and relevance of this information in making the short-term and long-term decisions involved in managing an entity. Students cannot receive credit for this course and ACCT 204.

Prerequisite: ACCT202.
ACCT 301
Intermediate Accounting I
4 credits
Instructor: Brunn, Duffy

A comprehensive, in-depth, analytical, and interpretive study of alternative accounting procedures for communicating financial and economic information, supported by critical evaluations of current issues and reporting practices. Students conduct a separate analysis of each of the major items appearing in corporate financial statements, with emphasis on theory and the logic involved in selecting one accounting or financial reporting approach over another. NOTE: This course was listed as BUSA301 in previous catalogs.

Prerequisite: ACCT201.
ACCT 302
Intermediate Accounting II
4 credits
Instructor: Brunn, Duffy

A comprehensive, in-depth, analytical, and interpretive study of alternative accounting procedures for communicating financial and economic information, supported by critical evaluations of current issues and reporting practices. Students conduct a separate analysis of each of the major items appearing in corporate financial statements, with an emphasis on theory and the logic involved in selecting one accounting or financial reporting approach over another. NOTE: This course was listed as BUSA302 in previous catalogs.

Prerequisite: ACCT301.
ACCT 306
Individual Taxation
4 credits
Instructor: Schlichting

A study of federal income taxation of individuals focused on tax theory and policy, laws, and related authoritative sources. Practical applications of tax laws are stressed through computerized preparation of frequently encountered forms and schedules and use of research materials applied to tax-planning scenarios. NOTE: This course was listed as BUSA306 in previous catalogs.

Prerequisite: Junior Standing
ACCT 309
Business Taxation
4 credits
Instructor: Schlichting

A study of federal income taxation of business entities focused on tax theory and policy, laws, and related authoritative sources. Practical applications of tax laws are stressed through preparation of frequently encountered forms and use of research materials applied to tax-planning scenarios. Taxation of gifts, estates and trusts is also covered. NOTE: This course was listed as BUSA309 in previous catalogs.

Prerequisite: Junior Standing
ACCT 375
International Accounting and Finance
4 credits
Instructor: Brunn

A survey course exploring the implication of international transactions on financial decisions. As businesses continue to globalize, anyone involved in international commerce needs to understand the effects of disclosure disparity, exchange rates, and multinational taxation on the entity's performance. In addition, they should understand the implications of international accounting standards on financial disclosure and capital market efficiency. Special schedule. NOTE: This course was listed as BUSA375 in previous catalogs.

Prerequisite: ACCT200 or 201.
ACCT 401
Advanced Accounting
4 credits
Instructor: Brunn

Theoretical analysis and problem-solving approach to current issues in accounting theory and practice; accounting for mergers, acquisitions, reorganizations, bankruptcy and liquidations, consolidations, and parent company and subsidiary relationships; preparation of consolidated accounting statements; and use of accounting procedures to prepare accounting reports for management, investors, and governmental agencies. NOTE: This course was listed as BUSA401 in previous catalogs.

Prerequisite: ACCT302.
ACCT 402
Auditing
4 credits
Instructor: Duffy

Principles, standards, and procedures involved in the independent examination and analysis of financial statements prepared for management and the general public. Concepts of ethical and social responsibilities are explored. Special emphasis is given to the proper reporting and communication of financial and economic information to the general public and to various governmental agencies. NOTE: This course was listed as BUSA402 in previous catalogs.

Prerequisite: ACCT302.
ACCT 490
Accounting Senior Seminar
4 credits
Instructor: Schlichting
This is a capstone course designed to provide accounting majors the opportunity to integrate and utilize the knowledge and skills they have acquired during their course of study through a comprehensive project. The course culminates in both a written and oral presentation of the completed project. NOTE: This course was listed as BUSA490 in previous catalogs.
Prerequisite: ACCT302 and Senior Standing

Information Systems Courses

ISYS 311
E-Commerce
4 credits
Instructor: Fredericks

This course covers theory and practice in developing electronic commerce systems. The emphasis is on business issues, technology issues, and modern e-commerce development tools. NOTE: This course was listed as BUSA311 in previous catalogs.

Prerequisite: CSCI111
ISYS 345
Information Systems Theory and Practice
4 credits
Instructor: Groleau

A survey course covering the use of technology for organizational strategy, planning, and decision-making. Topics may include: introduction to information systems and issues; management of information technology (including development, security, and ethics); business applications; and systems architecture (hardware and software). Case studies will be used where appropriate. NOTE: This course was listed as BUSA345 in previous catalogs.

Prerequisite: MGMT111 or permission of instructor.
ISYS 425
Object Oriented Systems Analysis
4 credits
Instructor: Fredericks

This course covers system development and modification methodologies. Topics may include: life-cycle phases; object-oriented analysis and design using UML; prototyping; modeling information flows and decision processes; data modeling; database design; project and team management; software quality; application categories; and software package evaluation. NOTE: This course was listed as BUSA425 in previous catalogs.

Prerequisite: CSCI111
ISYS 490
Information Systems Senior Seminar
4 credits
Instructor: Groleau

This is a capstone course designed to provide information systems majors the opportunity to integrate and utilize the knowledge and skills they have acquired during their course of study through a comprehensive implementation or project. The course culminates in both a written and oral presentation of the completed project. NOTE: This course was listed as BUSA491 in previous catalogs.

Prerequisite: ISYS425 and CSCI341.

Management Courses

MGMT 111
Introduction to Business and Technology
4 credits
Instructor: Fredericks, Groleau

An introduction to personal and organizational information technology. Through readings, hands-on applications, and cases students will study current topics and trends relating to business while developing personal technology skills for problem-solving, communication, research, analysis, and presentation. NOTE: This course was listed as BUSA111 in previous catalogs.

Prerequisite: None.
MGMT 310
Introduction to Management Science
4 credits
Instructor: Groleau

A survey of the mathematical models of Management Science and Operations Research (such as linear programming, queuing theory, decision analysis, and simulation) applied to managerial decision making.

Prerequisite: MGMT111 and (MATH 106, BUSA 333, SOCS 233, GEOS 249 or MATH 304)
MGMT 312
Organizational Management
4 credits
Instructor: O'Brien

A study of managerial roles, functions, and skills; covers planning, organizing, controlling, leading, staffing, decision-making, and problem-solving in contemporary organizations (public, private, and not-for-profit); reviews foundations of management thought and managerial processes that lead to organizational effectiveness. NOTE: This course was listed as BUSA312 in previous catalogs.

Prerequisite: MGMT111
MGMT 321
Financial Management
4 credits
Instructor: Staff
This course focuses on three primary areas. One is gaining an understanding of the capital markets and how those markets work to value corporate securities. The second area is how financial managers make decisions about the target capital structure for their firm and the dividend policy that would support that capital structure. The third area is the method(s) by which prospective investments in property, plant and equipment, and working capital are evaluated. Some limited attention will be given to the special problems confronting financial managers in multinational organizations. NOTE: This course was listed as BUSA321 in previous catalogs.
Prerequisite: ACCT200 or ACCT201
MGMT 330
Operations Management
4 credits
Instructor: Fredericks, Miller

A survey of major management systems and quantitative techniques used in manufacturing and service operations. Subject matter will address Operations Strategy, Product/Process Design, Quality Management, Inventory Management (including MRP and JIT), Project Management, and other related topics. NOTE: This course was listed as BUSA330 in previous catalogs.

Prerequisite: MGMT312 and (BUSA333 or MATH304)
MGMT 340
Human Resource Management
4 credits
Instructor: Miller

An examination of significant behavioral research influencing human resource management. General survey of personnel administration functions and management-labor relations. NOTE: This course was listed as BUSA340 in previous catalogs.

Prerequisite: MGMT312
MGMT 360
Legal Environment of Business
4 credits
Instructor: Phegley

This is an introductory, general survey course of American legal principles and their application to the business world. Students will develop an understanding of the legal system, the litigation process and the ethical considerations attendant to making important business decisions. Areas of study will include contracts, torts, property, business organization, employment law, discrimination, crimes, the Constitution and the regulatory process. Oral and written analysis of case law will be utilized to help students appreciate, understand and explain multiple points of view regarding the legal environment of business. NOTE: This course was listed as BUSA305 in previous catalogs.

Prerequisite: Junior Standing. Not open for credit to students who have taken MGMT365.
MGMT 361
Accounting Law
2 credits
Instructor: Phegley

An overview of legal concepts covered on the CPA exam including: the Uniform Commercial Code; agency relationships; property and bailments; wills, trusts, and estates; sales and lease of goods; title, risk and insurable loss; secured transactions; bankruptcy; negotiable instruments; transfer of liability; electronic funds transfers; liability of accountants; and accounting ethics. Students cannot receive credit for this course and MGMT 365.

Prerequisite: MGMT360.
MGMT 365
Business Law for Accountants
4 credits
Instructor: Phegley

This course will provide students majoring in accounting with an overview of the legal concepts necessary to successfully complete the CPA exam. This course will focus on the Uniform Commercial Code, contracts, negotiable instruments, sales and secured transactions, agency relationships, business organization and formation, bankruptcy, professional liability and accounting ethics. Students will be expected to analyze legal cases involving business law matters through both oral and written communication. At the end of the course, students will be able to demonstrate an understanding of the American legal system, an ability to recognize and address ethical issues attendant to making important business decisions and an ability to analyze complex legal concepts associated with the accounting process. NOTE: This course was listed as BUSA315 in previous catalogs.

Prerequisite: ACCT202 or ACCT204. Not open for credit to students who have taken MGMT360.
MGMT 371
International Management
4 credits
Instructor: Jankovich

A study of management in an international environment, its evolution, and its position in today's society. Students also study the control and decision-making process for management of a worldwide organization, including the financial, marketing, human resource, political and ethical implications of the worldwide organization in local markets and in the international community. NOTE: This course was listed as BUSA371 in previous catalogs.

Prerequisite: Junior Standing.
MGMT 373
International Legal Environment of Business
4 credits
Instructor: Staff

A survey of various legal systems including common law, civil law, and Islamic law. Students will be introduced to a variety of concepts, including the sources of international law, the distinction between private and public law, and the concept of sovereign nations. The implications of sovereignty as they relate to international business activity are a central theme of the course. Original source materials, case studies, and legal opinions are used. Special schedule. NOTE: This course was listed as BUSA373 in previous catalogs.

Prerequisite: Junior standing.
MGMT 460
Labor and Employment Law
4 credits
Instructor: Staff

Labor and Employment Law is the comprehensive study of labor relations law, including the development of American labor unions, as well as the National Labor Relations Act, unfair labor practices, and other rights and responsibilities of management and unions. Students will also study equal employment opportunity and related employment law issues including Title VII, EEO legislation, and common law employment issues. This course will be facilitated by the case study method. Significant writing and speaking will be expected of all students. NOTE: This course was listed as BUSA405 in previous catalogs.

Prerequisite: MGMT 360
MGMT 490
Business Policies Senior Seminar
4 credits
Instructor: Grant

Business Policies Seminar is a capstone course for seniors majoring in business administration. It is designed to allow students to integrate their knowledge from other business department curriculum and apply those insights to profit and loss management of a business operation. This is accomplished through use of a computer simulated business environment that allows for dynamic competitive interactions between several firms. Additionally, under supervision, all students will complete a Senior Thesis/Project fulfilling both the seminar requirement and the general college requirement. Senior Thesis/Project choices are determined by each student, presented to the instructor in a learning proposal, and completed over the course of the scheduled term. NOTE: This course was listed as BUSA400 in previous catalogs.

Prerequisite: Senior standing, MGMT312, MRKT313 and (ACCT202 or 204)

Marketing Courses

MRKT 313
Marketing Principles
4 credits
Instructor: Grant, Jankovich, Owens

A survey of current marketing theory and practices to familiarize the student with the role of marketing in the free enterprise system. Cases and/or simulation will be used to demonstrate applications. NOTE: This course was listed as BUSA313 in previous catalogs.

Prerequisite: ACCT200 or 201.
MRKT 324
Consumer Behavior
4 credits
Instructor: Jankovich, Owens

This course focuses on the development of successful marketing strategies by analysis of theories of consumer behavior and their application to successful decision-making. The course will incorporate a variety of perspectives from psychology, economics, sociology, and cultural anthropology in acquiring an understanding of consumer thought processes and overt behaviors, and the consumer environment. Topics related to for-profit and not-for-profit institutions are addressed.

Prerequisite: MRKT313.
MRKT 330
Managing Sales Organizations
4 credits
Instructor: Jankovich, Owens

This course is designed to cover basic practices and theory and to develop management techniques necessary for selling products and services for industry, government, and non-profit institutions. The course prepares students for future leadership roles and advanced positions in management as it explores the organizational efforts required of sales force management to coordinate the sales efforts and its results with the other functions in the firm, and as it explores the financial implication of its effort as it applies to the firm's sales, profits and return-on-investment goals. Topics include management by objectives, motivational theory, and analysis of behavioral information and financial data

Prerequisite: MRKT313
MRKT 410
Marketing Communications
4 credits
Instructor: Grant, Owens

This course focuses on the theory and practice of designing and implementing an integrated marketing communications program for maximum impact on customers and constituents. Class lectures and applied activities are designed to foster analytical and critical thinking skills in campaign design and development; strategic planning; research and assessment of target markets; media buying strategy; and national, global, and ethical issues. Recent developments in marketing communications are also addressed. NOTE: This course was listed as BUSA410 Advertising in previous catalogs.

Prerequisite: MRKT313 and Junior standing
MRKT 420
Database Marketing
4 credits
Instructor: Owens

This course focuses on the development of critical thinking and analytical skills in the design of marketing strategy and tactics using databases. Database marketing refers to a company's use of databases to gain a better understanding of customers, and accomplish marketing objectives, by delivering higher levels of customer satisfaction. Topics and applications in this class focus on market segmentation, customer relationship management, trend analysis, and accountability of marketing actions. For-profit and not-for-profit situations are addressed.

Prerequisite: MRKT313
MRKT 490
Market Research Senior Seminar
4 credits
Instructor: Grant

A capstone course designed to survey current marketing research practices and procedures, and to develop the measurement of the reliability of various statistical techniques. NOTE: This course was listed as BUSA430 in previous catalogs.

Prerequisite: MRKT313 and BUSA333