Marketing

Description of Major

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. The goal of any firm is to market its products or services profitably.

Relevant Coursework

Marketing Principles, Advertising, Marketing Research, Accounting, Economics, Organizational Management, Information Systems.

Current Outlook

Pi Sigma Epsilon is the only national professional co-ed sales and marketing fraternity. Since 1952 PSE has served more than 50,000 members nationwide. These members have acquired professional skills and gained practical experience through their active involvement in the implementation of projects. The annual National Convention provides opportunities to network and learn. PSE welcomes all majors as every day you are selling yourself and your ideas.

Students with a 3.2 GPA can join Business Honors Society, a pace-setting organization which offers opportunities to practice the skills of management and leadership. Structured as a business, this group provides exposure to business executives and project activity to both large and small businesses. Members gain leadership and experience that will enhance their future careers in the business world.

Why take Marketing at Carthage?

Carthage Advantage

The Carthage marketing major included not only essential marketing courses, but also a group of courses from selected areas to give you not only a good knowledge of the business world, but also an understanding of human behavior.

Carthage business degree programs are accredited by International Assembly for Collegiate Business Education. We are located midway between Chicago and Milwaukee in one of the major business corridors of the U.S., giving the Carthage marketing student excellent internship and career opportunities. The business administration department is housed in the Clausen Center for World Business which brings together the business, economics, and political science departments under one roof. This is reflective of the strong interconnections between these fields, and prepares you for the real world.

Salary

On a national average, marketing majors earned starting salaries of $35,374 in 2002. Those majors choosing entry-level positions in retail and wholesale trade made starting salaries of $33,210 and those in consulting services earned $41,914. A recent graduate of an MBA program with two to four years work experience earned an average starting salary of $71,400 in 2001.

What can I do with a major in Marketing?

POSSIBLE CAREER PATHS

This list includes careers requiring differing degrees of education and training.

  • Marketing Manager
  • Public Relations Specialist
  • Sales Representative
  • Advertising
  • Telemarketing Manager
  • Promotion Specialist
  • Sales Manager
  • Marketing Research Analyst
  • Direct Mail Specialist
  • Import/Export Manager
  • Retail Manager
  • Consumer Affairs Specialist
  • Internet Marketing Specialist
  • Development Officer

Companies Employing Carthage Graduates

  • Allen Foods - Marketing Assistant
  • Skudder Kemper - Investment Representative
  • Discover Financial Services - Marketing
  • Best Buy Corp. - Inventory Analyst
  • Motorola - Credit Analyst
  • Qualtech - Marketing Assistant
  • Andis Co. - Midwest Regional Sales Manager
  • Quick Soft - Director of Marketing
  • Hewitt Associates - Human Resources Consultant

Carthage Economics Majors Have Pursued Graduate Studies In

  • Law