Careers in Marketing

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. The goal of any firm is to market its products and services profitably.

Students who major in marketing can seek the following careers:

• Marketing manager
• Public relations specialist
• Sales representative
• Advertising
• Telemarketing manager
• Promotion specialist
• Sales manager
• Marketing research analyst
• Direct mail specialist
• Import/export manager
• Retail manager
• Consumer affairs specialist
• Internet marketing specialist
• Development officer

Companies employing Carthage marketing graduates include: Allen Foods (marketing assistant), Skudder Kemper (investment representative), Discover Financial Services (marketing), Best Buy Corp. (inventory analyst), Motorola (credit analyst), Qualtech (marketing assistant), Andis Co. (midwest regional sales manager), Quick Soft (director of marketing), and Hewitt Associates (human resources consultant).

Visit the Carthage Career Center.

Academic Resources

• Academic Calendar
• College Catalog
• Course Schedules
• Academic Advising

Prospective Students

• Admissions
• Viewbook
• Virtual Campus Tour
• Request Information

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