Marketing Major Requirements

Students who study marketing at Carthage will graduate with the marketing skills necessary to succeed in their future careers, as well as the enduring analytical, communication and critical thinking skills necessary to lifelong learning, career advancement and community contribution.

Graduates of the marketing program in Carthage's Department of Business Administration must be able to:

• Demonstrate knowledge of business terminology and theories both in general business and specific to marketing.
• Select and apply appropriate technology for analysis, research and presentation.
• Work as effective members of a team.
• Demonstrate critical thinking skills in decision-making and problem-solving.
Demonstrate appropriate oral and written communication skills.

Please note: Current students should follow the printed version of the College Catalog, and work with their advisors and the department chair to ensure all requirements are met.

Marketing Major

ECN 1010 Principles of Microeconomics
ECN 1020 Principles of Macroeconomics
ACC 2000 Survey of Accounting (or a sequence of ACC 2010 and 2020 or ACC 2010 and 2040)
BUS/ECN 2340 Applied Statistics for Economics and Management
MGT 1110 Introduction to Business and Tech.
MGT 3210 Principles of Management
MGT 4900 Business Policies Senior Seminar
MGT 3600 Legal Environment of Business (or BUS 3650)
MKT 3130 Marketing Principles
MKT 3230 Personal Selling and Sales Management
MKT 4100 Marketing Communications
MKT 4220 Business to Business Marketing
MKT 4230 Consumer Research

Choose one:

GEO 2300 Economic Geography
GEO 2600 Mapping Your World
SOC 1000 Introduction to Sociology
GEO 3100 Business Geographics
CDM 3300 Writing for the Media
CDM 2200 Principles of Public Relations
SOC 1020 Cultural Anthropology
PSY 2200 Social Psychology

In addition to the requirements listed above, marketing students are encouraged to take Functions, Graphs and Analysis (MTH 1070). Students who plan to pursue an MBA are also encouraged to take Calculus I (MTH 1120).

Academic Resources

• Areas of Study
• Academic Calendar
• College Catalog
• Course Schedules
• Academic Advising

Prospective Students

• Admissions
• Viewbook
• Virtual Campus Tour
• Request Information

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