Tom Applegarth departing Carthage
After nearly 10 years with the Office of Marketing and Communications, Tom Applegarth, the College’s digital and social content manager, will be leaving for a new opportunity. Tom has accepted the position of digital marketing strategist with Cardinal Stritch University. The new role is a wonderful opportunity for Tom to advance his digital marketing skills and talents. It’s also much closer to his Glendale, Wis., home!
His last day at Carthage is Tuesday, May 17.
Tom joined the Communications team in August 2012 as a web content editor. He was later promoted to managing the College’s social media accounts, social media advertising, Merit student recognition platform, virtual campus tour, and student videography team.
During his time at Carthage, Tom has been the magic (and wit!) behind our social media accounts, ensuring that the College’s Facebook, Instagram, and Twitter accounts present the best of Carthage to our community and the public. His posts capture campus life, promote Carthage news and events, and remind our followers every day why Carthage is such a special place. He was key to building our social media presence, taking the College’s Facebook page from 4,500 likes to more than 15K, and growing our Twitter following from 2,700 to 7,700. He started the College’s Instagram account, which now has over 9,000 followers. We are grateful for the wonderful ideas he’s brought to our marketing efforts, from our MyCarthage student Instagram takeovers, to the annual #carthageviews March Madness tournament highlighting student photos, to the “Red & Ready” theme we continue to use every Giving Day.
Tom has also played a vital role in campus communications during difficult times. As a member of the College’s Emergency Management Team and COVID-19 Coordinating Committee, Tom has repeatedly stepped up to assist in quickly communicating important information to students, parents, faculty, staff, and the public. We thank him for the many, many times he’s assisted in these important communications during evenings, weekends, and overnight hours.
While Tom’s last day is May 17, he will be back on campus for Commencement Weekend — this time as a proud spouse. His wife, Robyn, will be receiving her Master of Science degree in Business Design and Innovation. Tom and Robyn have a 4-year-old daughter, Alice.
Please join me in congratulating Tom on his new position, and thanking him for all he’s done for Carthage!
— Elizabeth Young