International Business/Marketing and Cultural Analysis of Sweden — FULL
Please note: This study tour is now full.
Learn about international business and marketing as we explore Goteborg, Sweden. We will visit ~10 companies and have incredible access to executives from various companies including ABB Robotics, Volvo Cars, SKAPA (a major ad agency), SKF Ball Bearings, Remente (start-up software company) and we’ll visit a few smaller start-up companies.
We have also partnered with Goteborg University, which will provide local experts for private lectures and we’ll join a few classes with their students. Plus lots of fun and exciting adventures, including a gourmet cooking class with a famous chef, attending a professional hockey game, a visit to the islands, an afternoon of curling, shopping, and much more!
Open to all majors
Watch a video about this study tour
Course code and title
Destination
Sweden (Goteborg)
Instructors
- Professor J.J. Shields (management and marketing)
- Professor Mark Mrowiec (management and marketing)
Estimated travel dates
Jan. 19-Feb. 1, 2023