Management Senior Theses

Every Carthage student is required to submit a senior thesis or capstone project to demonstrate their mastery of their chosen area of study. Here is a look at recent projects Carthage management students have created for this requirement:

• “Intercultural Communication and its Benefits on Business”
• “Travel and Tourism: Its Role on Sub-Saharan African Markets”
• “The Inequity of the Gender Wage Gap in the Professional Sports Industry”
• “Urban Revolution”
• “Keeping Up with the Trends: An Analysis of Digital Marketing”
• “What’s the BIG Idea? How the Fashion Industry is Overlooking a ‘Plus-Sized’ Opportunity”
• “True or False?: Non-GMO Food Marketing is a Scam”
• “The New Way of Marketing Towards Millennials”
• “Drop, Cover, and Hold On! Earthquake Disaster Management Plans in L.A.”
• “The Influencer Influenza: Implications of social media influencers in marketing”
• “‘Sadvertising’: Analyzing the use of Negative Emotional Appeals in Non-profit Advertising”
• “The Marketing Effect on Retail Shrink”
• “Integration into Media: Marketing Plan”