Senior Theses

Public relations majors must complete CDM 4030 Senior Seminar for Public Relations Majors. The successful design of a campaign is a crucial component of this course and is essential for the assessment of effective student learning in the major. CDM 4030 is required, regardless of what additional majors a student may be pursuing.

Every Carthage student is required to submit a senior thesis or capstone project to demonstrate their mastery of their chosen area of study.

Here is a look at recent projects Carthage communication and digital media students have created for this requirement:

• “Oversharing on Social Media: Effects on Mental Health”
• “Public Relations Campaigns and Social Media of Pediatric Cancer Organizations”
• “Doing Good by Communicating Well: The Role of Non-profits in Corporate Social Responsibility”
• “Carthage College: A Case Study of Crisis Management”
• “How Has Public Opinion Affected Crisis Management Within the NFL?”
• “Athletes and Social Media”
• “Gender Stereotypes in Sports Media”
• “Generation Y: Social Media’s Effect on Interpersonal Communication”
• “‘Slayers, Every One of Us’: Buffy on Challenging Patriarchal Systems”
• “A Generation for Change: Calibrating Non-Profits for Millennial Communication”
• “How the Media Affirms Stereotypes Between the French and Americans”
• “Gone Girl: Society’s Rejection of Female Defiance”
• “Battered Self Image: Modern Advertising Modes and the American Adolescent”
• “Trade Shows and Communication”
• “Effects of Technology on Early Childhood Education”
• “Sensational American Media: The Modern Day Gossip Monger”
• “Web Page to Book Page: YouTube Creators Becoming Authors”
• “Likes and Tweets: Music Promotion and Social Media”
• “Brand Personality: A Theory of Advertising”
• “The Impact of Public Relations on Modern Municipalities”
• “The Death of Television and Rise of Viral Marketing”
• “Crisis Communication Management and the National Football League”
• “Media as a Human Entity”
• “The Witch of the West: A Character’s Mediated Evolution”
• “Communicating with Millennials in the Workplace: How to Turn Negative Generational Stereotypes into Effective Communication Practices”