The Carthage College Master of Science in Business Sports Management Track consists of seven foundational courses, an experiential learning experience/internship, six design and innovation courses, and a capstone project. In addition, students participate in eight intensive weekend courses.
Sales are the lifeblood of the sports business model. Students will be knowledgeable of the theory and practice of sales and promotions. This course examines the fundamental concepts, principles, and applications associated with sales and promotions in the sports industry. The course covers several topics ranging from developing a sales management function and developing winning strategies to sponsorship activation. This course develops knowledge of sales and promotional theory and best practices encountered in professional careers in the sports industry.
Sports Industry, Economics, and Financial Analysis
This course focuses on understanding the implications of industry structure of both the amateur and professional sports sectors of the industry. It introduces students to the economic impact of sports on the local, state, national, and global economies. This class also equips students with the skills to enhance their financial decision-making in a management role, applying concepts to the continually evolving landscape of the sports industry through understanding financial concepts for effective financial analysis and strategic planning.
Management and Leadership in Sports
This course examines the principles of leadership and management within the sports industry. This course examines foundations of sports management and leadership along with how the functions of planning, organizing, leading, and controlling (or directing) apply to a sports enterprise. The course focuses on the application of core management principles (including ethics) to provide a basis for understanding the development and governance of the sports industry as well as for addressing contemporary problems and issues.
Sports Marketing, Public Relations, and Promotion
This course helps students gain a deeper understanding of the sports marketing mix of product, price, place, and promotion as well as marketing research, marketing strategy, market segmentation, branding, sponsorships, licensing venue and event marketing, global sports marketing, and public relations.
Sports Media (Digital and Traditional)
This course introduces students to a range of professional sports settings and challenges/opportunities related to the growth of sports media with a focus on social platforms. Additionally, traditional media delivery vehicles, such as print and broadcast, will be reviewed and analyzed for content impact, delivery and effectiveness. Students will be exposed to the opportunities and constraints posed by the distinct roles of reporters, fans, players, publicists, agents, teams, and league officials.
Sports Business and Player Analytics
The use of data-driven decision-making for managers is an essential strategic component of the success of individual teams and the future of the sports industry. Throughout this course, students will examine the use of analytical techniques and qualitative/quantitative methods in the areas of marketing, active demand planning, ticket sales, and business operations. Skills such as critical thinking, mathematical modeling, statistical analysis, predictive analytics, and optimization are crucial skills needed by sport managers. The course seeks to develop and refine these skills in the business application area of sports management.
The Esports industry is projected to be valued at $1.4 billion by 2020. According to a global games market intelligence company, by 2021 all major U.S. media conglomerates with have digital Esports media rights. Esports is a field that values quick and strategic thinking, mental agility, intellectual curiosity, and creativity. This course introduces students to the business model framework in application of the Esports industry — the essential foundation of how to create value via solving problems and fulfilling consumers’ wants and needs. This course assumes continued rapid cycles of industry shock and disruption and as such, students learn the concepts of business model development and critique to be adaptive thinkers, agile learners and how to seek and create new value generation.
Design and Innovation Courses
This course addresses the skills, concepts, and mind-set that support leadership in complex, innovative organizations. Topics include self-leadership, critiquing diverse models of leadership, creating vision and strategy, understanding people, power and influence, motivation, and organizational culture. The course begins with creative exercises in leadership style self-assessment and extrapolates these results to leadership in new, innovative organizational structures.
In this course, students will learn principles of financial accounting, managerial accounting, financial analysis, statistics, and quantitative methods used for short and long-term decisions. An emphasis will be placed on the use of financial information for decisions and performance measurement.
This course teaches students how to develop, design and create ideas. Students explore the entrepreneurial mindset, creativity and idea generation, assessing entrepreneurial opportunities. This course focuses on creative and innovative solutions to both business problems and business opportunities.
Designing for Logistical Optimization
This course examines the path from creation to delivery for a product or service emphasizing the relationship of operations to the vision, mission, and goals of the organization. In addition to learning traditional operational concepts, such as operational strategy, process and supply chain management, and production, students will utilize principles, tools, and techniques associated with design thinking, integrative thinking, sustainability, and the management of complexity in order to effectively execute strategy.
Gain authentic sales experience during Carthage’s popular J-Term, working in tandem with a major sports organization.
As a cohort, students connect with an organization from the sports sector with an innovative business design and development challenge.