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News

Top designer meets remotely with CDM seniors

April 06, 2020

Unusual times offer unusual opportunities.

Prominent designer Michael Bierut met virtually with students in the Graphic Design Senior Semina...The stay-home directives in place in much of the country allowed Carthage professor Laura Rodman Huaracha to connect students in her Graphic Design Senior Seminar with a top professional in the field. Michael Bierut, a partner in the New York office of Pentagram, spoke with the class via video chat on March 27.

The special guest acknowledged that, before the self-quarantine began, he likely would’ve been too busy to accept the offer. Besides his work with Pentagram, the world’s largest independently owned design studio, Mr. Bierut co-founded the Design Observer website and teaches at Yale University.

In addition to fielding students’ questions about graphic design careers, he offered tips to maximize their time away from campus. Mr. Bierut advised them to take on design assignments “to keep building up those muscles,” to look for ways to connect with other people (like him), and to forgive themselves if concerns about the COVID-19 pandemic temporarily sap their passion.

“There’s a way to come out of this smarter and better connected than you were before,” he said.

Mr. Bierut’s clients have included The New York Times, Saks Fifth Avenue, The Robin Hood Foundation, MIT Media Lab, Mastercard, Bobby Flay Bold Foods, the New York Jets, and the Brooklyn Academy of Music. He received the AIGA Medal, the highest professional honor in communication design, in 2006.

Although they had only met briefly at a professional conference, Prof. Huaracha contacted Mr. Bierut “on a whim.” Now she’s encouraging faculty colleagues to do the same with leaders in their own industries.

Remote teaching creativity

We’d love to share more stories of Carthage faculty with creative approaches to remote teaching. If you’ve lined up a special guest or have an inventive plan for an upcoming class, please email Mike Moore at mike@carthage.edu with details.