Carthage partners with Nike, BSN Sports in Firebird transition
Carthage has established a new athletic partnership with Nike and BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets.
BSN SPORTS, a division of Varsity Brands, will serve as the official apparel and equipment provider for Carthage. The partnership supports the championship-level athletic program’s initiative to integrate its new logo for all 28 varsity sports beginning this fall.
Amid regional and national calls for athletic programs to transition to more inclusive representation, Carthage chose Firebirds as its unifying new team name. It replaced Red Men and Lady Reds.
Rooted in a shared commitment to racial and gender equity, this enhanced agreement with Nike and BSN SPORTS accelerates Carthage Athletics’ transition to an inclusive visual identity. The College aims to complete that process over the next 12 months.
BSN SPORTS’ line of custom campus branding products, exclusive digital Team Shop platforms, and customizable online fan wear stores will engage Carthage supporters in adopting the newly launched Firebirds imagery.
“As a global champion of inclusion in sports, Nike understands and appreciates our eagerness to soar into the Firebirds era,” said Nate Stewart, director of athletics. “Being able to work with Nike and BSN SPORTS in this initiative signifies the championship experience for our prospective student-athletes and reinforces the excellence of our programs for our alumni.”
In addition, this partnership opens up the opportunity for Carthage to join Nike’s N7 campaign to support athletics in indigenous communities. Participating institutions receive specially designed turquoise uniforms for teams’ use during Native American Heritage Month in November.
“BSN SPORTS is proud of this opportunity to partner with Carthage Athletics through the important and extensive work of weaving the new Firebirds logo into the fabric of the College and its community,” said Paul Brunelle, BSN SPORTS vice president of sales.