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Colleen O’Brien, professor of management and marketing, will present her paper “The search for AI-enabled virtual agent value: Do customers hold different value perceptions based on user context?” with Elizabeth Manser Payne from the University of South Dakota at the upcoming Frontiers in Services Conference.

Prof. Colleen O'Brien Prof. Colleen O'Brien This research tests a conceptual framework to identify how human-AI interactions differ when engaged in basic or advanced virtual agent usage contexts. The conference will be held June 24-26, at Babson College.

Sponsoring Department, Office, or Organization:

Management and Marketing Department

For more information, contact:

Colleen O’Brien: