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Each year, Carthage students enrolled in the Public Relations Writing course partner with a small, local business to create a PR package for the company.

In fall 2021, Carthage students enrolled in the Public Relations Writing course partnered with lo... Last fall, course instructor Professor Colleen Palmer and her students worked with 1 of Us Brewing, a company in Mount Pleasant, Wis. that recently celebrated the grand opening of their taproom. Their PR package included a social media audit, press releases, crisis communication, and more.

Through this hands-on experience, students were able to learn how to create a comprehensive marketing plan for a real business. “It was exciting to communicate with their marketing team and practice real-life application under the supervision of a trusted expert,” said Kaitlyn Gilson ’23, public relations minor who partnered with 1 of Us.

Steven Rosenberg, company owner, said that he was impressed by the students’ professionalism. “There was a huge return on time investment, and it ended up being very beneficial for us.”

“Partnering with 1 of Us and learning how to create a PR package for an actual business was an irreplaceable, real-world experience,” said public relations major Nina Werger ’24. “Since the brewery had not yet opened its doors when we worked with them, it felt really special to help 1 of Us launch their company and provide guidance for their communications angle.”

Students currently taking the class are working with BLAK Coffee, and Smarty’s Sweets and Treats — two small Kenosha businesses that are in the early stages of operation.

Learn more about studying public relations at Carthage