Elizabeth Young oversees the Office of Marketing and Communications at Carthage College. She and her team lead the strategic direction of the Carthage brand and core messaging. Their primary focus is to support recruitment, enrollment, retention, fundraising, and engagement.
As Associate Vice President, Elizabeth oversees all marketing initiatives, directs the production of communication materials, serves as chief public relations officer and college spokesperson, and manages and coordinates crisis communications. In addition, she leads the overall direction and vision for the Carthage website, social media, magazine, video, email newsletters.
Elizabeth joined the Carthage staff in April 2009 after 13 years working as a writer and editor in the newspaper industry. She holds a degree in journalism from Northwestern University.
Under Elizabeth’s leadership, the Carthage website has been honored by the Council for Advancement and Support of Education (CASE), the College and University Public Relations and Associated Professionals (CUPRAP), and EDU Digital Marketing Awards. Elizabeth was honored in 2016 with a CASE V Gold Platinum Award for Best Article of the Year. See awards.
Prior to coming to Carthage, Elizabeth was an award-winning feature writer, features editor, and special sections editor at The Journal Times in Racine, Wis. There, she managed the newspaper’s magazines and specialty publications; coordinated reporting efforts among editorial staff and community contributors; and supervised a team of writers, editors, and designers to produce daily feature sections covering lifestyle, health, and education news.
While at The Journal Times, she received national awards from the Inland Press Association for Best Staff-Written Blog, Best Special Section, and Best Education/Career Section. She was nominated for two Lee Enterprises President’s Awards for Innovation and News, and received the JC Sturtevant Memorial Award for the State’s Best Community Journalism Project from the Wisconsin Newspaper Association. She was recognized with numerous state awards in writing, page design, and editing from the Wisconsin Newspaper Association.
Elizabeth lives in Racine, Wis.
- B.S. — Journalism, Northwestern University
Main responsibilities at Carthage
- Direct the production of all Carthage marketing and communication materials, with a primary focus on supporting recruitment, enrollment, retention, fundraising, and engagement.
- Lead efforts to strengthen the Carthage brand and increase the College’s visibility locally, regionally, and beyond.
- Oversee the development of the carthage.edu website.
- Serve as chief public relations officer and College spokesperson.
Favorite thing about working at Carthage
“Hands-down (feet up?), my favorite experience at Carthage was following our Microgravity Team to Houston and flying aboard NASA’s zero-g plane. (I will never stop talking about this; apologies to everyone who wants me to shut up already.) When people ask me about Carthage, I boast about our dedicated faculty, our beautiful campus, and out-of-this-world student experiences like the NASA research.”