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Management and Marketing


  • Cherie Matthaidess Robinson
    Cherie Matthaidess Robinson

Cherie Matthaidess Robinson ’01

Class Year



Business Administration (now Management) and Psychology

Current home


Current position

Senior Human Resources Manager – Payments and Risk at Amazon

Cherie Matthaidess Robinson ’01 leads the payment and risk HR team at Amazon.

That includes 4,500 employees who monitor fraud and risk for the company, as well as 1,000 who focus on its payment organization. Ms. Robinson collaborates with five national and 15 international HR partners.

“The employees are a mix of technical (software development engineers), analytical (research scientists) and operations (investigators and operations support),” she says. “I am responsible for establishing and implementing HR strategies that foster the organization and people development for the department.”

As a student, she received the 2001 Carthage Leadership Award and the  2001 Business Administration Student of the Year Award.


“Amazon is experiencing such dramatic growth that many of the issues that come my way every day, no one has ever had to deal with before. I can’t just go and look up the answer. If Carthage didn’t challenge me to think in new and different ways, I don’t know that I would have the success that I do today in my role.”

What have you enjoyed most about your career?

“I have had the opportunity to work at two great companies. I started my career at SC Johnson in Racine, Wisconsin, and grew from an Assistant HR Manager in Product Supply to an HR Director supporting the Marketing and Marketing Services team. I spent 11 wonderful years getting the chance to be exposed to a variety of different HR challenges while partnering with great people, many of whom are now lifelong friends.

“It has been great translating that experience to Amazon, where I have spent the last three and a half years. Amazon is a fast-growing company where I’m surrounded by super-smart people solving new and unique problems every day. I love the challenges I’m exposed to by supporting an organization that is growing so rapidly. I get to ensure we have appropriate HR solutions, processes and infrastructure in place to support the growth of the organization.”

How did Carthage prepare you?

“Carthage prepared me for my career with inside and outside of the classroom learning. In the classroom, I learned fundamental knowledge and problem-solving skills that I’ve leveraged throughout my career. In addition, the small class sizes and ability to work with students in teams helped me grow my confidence as a leader.

“Outside of the classroom, I had the opportunity to participate in numerous clubs and was a member of the tennis and track teams. In these extracurriculars, I was able to learn how to be a great team player and a leader. I learned how to interact with people and get the best out of them. I use those learnings to this day in my work.”

How has your liberal arts education helped you?

“My experience at Carthage taught me how problem solve and address issues that I may not have seen before. This has been invaluable to me, particularly now in my job at Amazon. Amazon is experiencing such dramatic growth that many of the issues that come my way every day, no one has ever had to deal with before. I can’t just go and look up the answer. I have to pull on my experiences and determine how to approach the problem and solve it. If Carthage didn’t challenge me to think in new and different ways, I don’t know that I would have the success that I do today in my role.”

Tips for current Carthage students:

“Carthage is what you make it. There are so many opportunities available to you to learn and grow as a leader, but it is up to you to take advantage of those opportunities. Do not limit yourself to just one thing. Use your four years to challenge yourself in ways that you may not always feel comfortable with. It is the time that you can try, fail, and learn from your experiences.”

Favorite Carthage memories:

“My favorite Carthage memories come from way too many van and bus rides with the tennis and track teams! My best friends to this day are from Carthage (Jill Theobald, Kelly Carstensen Johnson, Laura Reinbold Wiegel, and Jackie Ribbich). I met my husband, George, 10 years after we graduated because of my friendship with Jill Theobald (I married her husband’s brother!). I’m proud to say I went to Carthage.

“My grandpa, Edwin Matthaidess, was a professor at Carthage. My father, Dave Matthaidess, graduated from Carthage. Carthage was a part of me before I ever was a Carthage student and it remains a part of me today. I’m grateful for the experiences Carthage gave me. I’m just sad I live so far away that I can’t attend Homecoming every year now!”

  • Quick Facts

    • Carthage is named a Best Midwestern College by The Princeton Review (2018), a designation given to only 25 percent of four-year schools.

    • Scheduled to open in fall 2018, a new residential tower will offer suite-style housing and two floors of shared campus spaces for gaming, cooking, group meetings, or quiet studying. Learn more about The Tower

    • You’re going to need brain fuel. Grab a morning coffee and a snack and Starbucks or Einstein Bros. Bagels. Later, meet friends at “The Caf,” where the specials change daily but the staples are constant, or swing through “The Stu” for wings, a burrito, or a sub. A new option, Carthage Cash, even covers some off-campus meals.

    • 96% of Carthage alumni report that they have secured a job or are continuing their studies six months after graduation. Visit Career Services.

    • 91% of employers say critical thinking, communication, and problem-solving skills matter more than your major when it comes to career success. Learn more about how the liberal arts prepare you for a successful career.

    • Lots of schools wear the four-year label. Carthage stands behind it. 95% of Carthage graduates earn their degrees in four years. Learn more

    • In the course Business to Business Marketing, Carthage students brainstorm an original product or service, study its feasibility, and carry out a marketing plan. Like on TV, the entrepreneurs pitch their ideas to a panel of experts led by marketing professor J.J. Shields, who cut his shark teeth at Miller Brewing and ABB Robotics. 

    • Oscars. Emmys. Tonys. Golden Globes. The playwrights we’ve brought in have them. Each year, the Carthage Theatre Department commissions an original script by a renowned playwright for its New Play Initiative. Carthage students then work with the writer to stage it. 

    • As a freshman in the highly selective Honors Program, learn how to gain expertise in anything from music to forest ecology. After that, tackle a contemporary social, economic, or political problem. If you like, you can live on an Honors-only floor of a Carthage residence hall. 

    • Carthage accounting, finance, management, and marketing professors regularly lead J-Term study tours to such destinations as Sweden, England, Ireland, and China, where students meet with executives and learn first-hand how global businesses operate.

    • Located in the heart of the Chicago-Milwaukee business corridor, you will have plenty of options for internships and jobs.

    • Taking you past just studying the theories of business, Carthage’s READY™ Curriculum Design, a proprietary student-centered philosophy, helps develop the best-prepared business students.

    • Carthage’s Velocity Consulting was the first 100% student-run full-service consulting agency in the country. Students gain incredible experience while providing marketing, branding, accounting, finance, and other support to regional clients. Other schools have since copied the Velocity model, including Harvard University.

    • In 2016, 2017 and 2018, Carthage was named a top producer of Fulbright Scholars by the U.S. Department of State’s Bureau of Educational and Cultural Affairs.

    • Things look new at Carthage because they are. Our athletic and recreation center, student union, computer labs, audiovisual production suite, and numerous residence halls have all been constructed or newly renovated in the last 10 years. Our new science center caps it off.

    • Carthage offers majors, minors and concentrations in more than 50 areas of study, from archaeology to athletic training, neuroscience to music theatre.

    • Our Summer Undergraduate Research Experience offers select students a research budget, one-on-one mentoring with a professor, and 10 weeks of analyzing, deciphering — and getting paid.

    • So the lake is kind of a focal point, but there’s a lot more to love about our campus — like the fact that our 80-acre campus is also an arboretum and wildlife sanctuary. Focused on keeping campus lush forever, we plant between 50 and 75 new trees every year from a variety of species.

    • Carthage was founded in 1847. That’s more than 170 years of leaders, makers, and go-getters going out and going forth. Read more about Carthage’s rich history.

    • More than 90 percent of our students receive financial aid, a hefty chunk of which is scholarships and grants — including $1.25 million annually from the Presidential Scholarship Competition and numerous Merit Scholarships. Learn what’s available.

    • Abraham Lincoln was an early Trustee of the College, and U.S. Secretary of State John Hay was a Carthage alum. The two still have a proud place on our campus. Spend some time with them in our Sesquicentennial Plaza. On warm days you’ll find professors leading their classes here.

    • Come to Carthage; hear yourself think — think … think …
      Legend has it that Sesquicentennial Plaza holds a perfect echo. Just stand with both your feet on the “1847,” face Straz, and start talking. “You’re the only one who can hear you, but you’ll be crystal clear,” promises English and theatre alumna Mikaley Osley.

    • Our Great Lake provides Carthage students with some amazing views. Think classes on the beach, lake views from the lab, and sunrises from your dorm room. “I love waking up in the morning with the sun shining off the lake. Nothing compares to the view in the morning,” says biology and neuroscience major Ann O’Leary.

    • Carthage awards up to 30 Presidential Scholarships each year, which range from 75% tuition up to full tuition, room, and board. Learn more.

    • For a full decade, NASA has selected Carthage students to conduct research aboard its zero-gravity aircraft. Lately, the stakes have risen. A team of underclassmen is grinding to prepare a tiny but powerful Earth-imaging satellite for launch to the International Space Station. Learn more about the space sciences at Carthage

    • Carthage is the only college or university in the Midwest where every freshman takes a full-year sequence of foundational texts of the Western intellectual tradition. Learn about the Carthage core.

    • With a student-faculty ratio of 12:1, your professors will know who you are. They will also know who you want to be — and how to get you there. Meet our faculty.

    • There are more than 120 student organizations on campus, from Amnesty International to Chemistry Club, to Frisbee and Latin Belly Dancing. See how easy it is to get involved.

    • True story: There are more than 27 art galleries, a dozen museums, and nine theatres within 25 miles of Carthage. Some highlights: The nationally recognized Racine Art Museum, the world-renowned Art Institute of Chicago, and the Milwaukee Art Museum. Learn more about our location.

    • What’s better than one professor? Two professors. What’s better than two professors? Two professors from totally different fields teaching a single class. There’s debate. Discussion. Differing perspectives. This is where the magic happens. That’s why every student takes a Carthage Symposium.

    • Imagine presenting your original research at an international conference — as an undergraduate. Carthage is dedicated to undergraduate research. Learn more about current opportunities.

    • You can’t hide here — not with only 17 other students in the classroom with you. That’s going to be rough some mornings. But later, when you’re able to argue your point of view thoughtfully, express your opinions succinctly, and meet challenges head-on, without fear … Yep, you’ll thank us.

    • Carthage is ranked No. 5 in the country for student participation in short-term study abroad. Every J-Term, hundreds of students travel all over the world on faculty-led study tours. Imagine a month in Sweden, Rome, Cuba, Senegal, India, Japan …