’16, MSc ’18
San Francisco, California
Master of Science in Business — Design and Innovation
Senior Brand Consultant at Innovation Protocol
After graduating from Carthage with a bachelor’s degree in graphic design, Becca Krahn ’16, MSc ’18 was encouraged by one of her professors to continue her education and enroll in the College’s Master of Science in Business —Design and Innovation (BDI) Program.
Ms. Krahn is glad that her instructors challenged her throughout her academic career. She believes their support helped her obtain her position as a senior brand consultant at Innovation Protocol, where she uses market research to inform the development of strategic identity systems. From logos and brand guidelines, all the way through marketing activations, she assists innovators in building strategic brand systems that transform their businesses and reinvigorate their industries.
“The one-on-one relationships that I was able to create at Carthage really helped me prepare for my career. My professors always helped if I was struggling, placed emphasis on strong communication, and encouraged me to push my own boundaries.”
What have you enjoyed most about your career?
“I’ve worked at companies with leadership teams that place high value on their people. I feel very lucky to have landed at firms whose values are aligned with the type of ethical and human-forward business design that is taught in the BDI program at Carthage. The behaviors of leaders trickle down through every vein of an organization, so companies with good leaders who respect, trust, and promote growth in their teams really stand out.”
How did Carthage prepare you?
“Because Carthage is a liberal arts college, the students who graduate are very well-rounded. Every student is encouraged to explore and define their own unique path. With the support of a deeply caring, well-connected, and intelligent faculty, the possibilities are endless. The one-on-one relationships that I was able to create at Carthage really helped me prepare for my career. My professors always helped if I was struggling, placed emphasis on strong communication, and encouraged me to push my own boundaries. They really set an aspirational example for good leadership.”
Why did you choose Carthage?
“I originally chose Carthage because many of my favorite teachers from high school graduated from the College. And I stayed because of the community and the ability to explore.”
What opportunities were made possible because of your Carthage experience?
“So many opportunities were made possible by my experience at Carthage that it’s hard to choose. My professors pushed me to get internships early on, and each of those internships turned into future roles. When I talk about the amazing community, it extends beyond the borders of Campus Drive. Every connection I’ve made and every opportunity I’ve been granted since studying at Carthage has had a profound impact on where I am today in my career. The company I’m working at right now is at the cornerstone of brand design and business innovation, so Carthage was the foundation for helping me achieve my dream.”
What Carthage professors played a part in your success and how?
“Professor Laura Huaracha played a huge role in my success. She challenged me more than most professors and cared about me personally as much as she cared about my academic success. After graduating with a bachelor’s degree, Prof. Huaracha pushed me to pursue a master’s degree. She saw something in me that I didn’t know existed and pulled it out.
“Professor Greg Barron also played a huge role in my success. He served as a guide and an inspiration and has always supported me in pursuing my highest aspirations. He is someone I can count on whenever I need advice, even though we live thousands of miles and a few time zones away from each other.”
Were you an award recipient? If so, tell us about the awards you received and what they meant to you.
“I received a Presidential Scholarship, Tri-County Grant, Alumni Grant, and BDI Research Fellowship.