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Management and Marketing

Student Voices

  • Chelsea Niemuth '18
    Chelsea Niemuth '18

Chelsea Niemuth ’18


Whitewater, Wisconsin


Finance, Marketing

Favorite spot on campus

“The Starbucks tables are definitely my favorite place on campus. That is where I start and end my day with all of my fellow classmates and friends, and where I do a lot of my studying. I can’t even begin to think of how many hours I spend there each year.”

Introduced to Carthage by her father and aunt, both former Carthaginians, Presidential Scholarship recipient Chelsea Niemuth arrived on campus determined to make lasting connections throughout the close-knit Carthage community.

Now in her senior year, Chelsea has done just that. Through Enactus, an international business organization she now leads as president, Chelsea has formed strong bonds with her professors and her fellow students, and seeks to provide that same sense of inclusion for new members.

Career goal

“My goal is to have a job lined up by the time I graduate. I am ready to start my career right after graduation. Finance can open up a lot of opportunities, so it’s just about finding the right one for me.”

Favorite professor

“I have Julie Dawson as my advisor, and I have had her for accounting. It is clear that she puts in work above and beyond what she needs to in order to see her students succeed. She takes things to a whole new level and is so helpful with trying to get her students internships. Although I am not an accounting major, she helped me figure out what I would enjoy based on my goals and personality. I feel very lucky to have her as my advisor.”

Favorite class

“I really enjoyed Security and Portfolio Analysis (FIN 4050), which is a trading class I took last semester with Alex Lau. I had never taken a class that offered a simulated trading platform before, and I learned so much. It also helped that the professor is a day trader and truly knows what he is talking about and can give real life examples and advice.”

Toughest class

“I found Cost and Managerial Accounting (ACC 2040) to be very difficult. However, that class taught me how to study and create better time management skills, as well as gave me the courage to go in and ask for extra help.”


“I am currently a sales intern at Impact Networking. Impact has a lot of different offerings, but some of the main things are managed IT, business process optimization/automation, design and marketing, and office equipment.”

Opportunities at Carthage

“The greatest opportunity I have had so far has been my international business J-Term study tour to Sweden this past January. We gained great insights from about eight different companies that we visited, meeting their CEOs and presidents, and learning what it takes to have their kind of success. I highly recommend this trip for any major, but the business aspect is truly incredible.”


“I received a Presidential Scholarship, which I am incredibly grateful for. This scholarship has allowed me to not only be able to attend Carthage, but really have some additional opportunities that I would not have had otherwise. I am able to attend my first-choice school, live in the Oaks, double major, and travel the world while learning because of it. Also, the people whom I have met at the scholarship dinners are inspirational and make dreams come true for a lot of students here at Carthage. I am very thankful for everything that I have received.”

Campus involvement

“I am the president of an international business organization called Enactus. I joined Enactus my freshman year and immediately I felt like I belonged because of the current president. Because of her dedication and actions, I have seen her as a mentor and tried to make sure new members who join each semester feel that same way. We are a growing organization for sure! Last year, we almost tripled our membership. Some of our projects include making feminine hygiene kits to send to girls in African countries, teaching senior citizens how to use their technology, teaching elementary-aged students the importance of financial literacy, and helping show unemployed volunteers how to sew old uniforms into reusable tote bags to resell for a profit. We get to travel to Chicago for a regional competition each spring, where we compete against other schools based on a 17-minute memorized presentation about our projects. This year we qualified again for Nationals in Kansas City! Everyone presented perfectly and we grew greatly as a team. These people are my family and really help me enjoy Carthage.”

Favorite moments at Carthage

“It was an incredible honor to be given the Outstanding Marketing Student of the Year this past year as a junior. It really makes all the hard work worth it.”

Biggest surprise so far?

“The biggest surprise was that as soon as I stayed on campus more often, I started to gain a ton of lifelong friends who are just as important to me as my high school friends. I’m very lucky that Carthage has given me the opportunity to meet such amazing people.”

What would your 8-year-old self think of you now?

“If I were still 8 and looking at my life now, I would tell me to not be so hard on myself and don’t get too stressed about the little things. I know I am in the right majors and at the school I was meant to be at, so I guess I would say keep shooting to be the best that I can.”

Advice for other students considering your major

“Put in the studying and work hard right from day one of college. Even though some of the classes are not going to be in your major, take them seriously because you will regret getting a grade that will pull your GPA down. At least figure out how to study and learn all the ways to get help so that when classes get tougher, you already are that much more ahead.”


Madeline Paakkonen ’21
  • Quick Facts

    • Carthage is named a Best Midwestern College by The Princeton Review (2018), a designation given to only 25 percent of four-year schools.

    • Scheduled to open in fall 2018, a new residential tower will offer suite-style housing and two floors of shared campus spaces for gaming, cooking, group meetings, or quiet studying. Learn more about The Tower

    • You’re going to need brain fuel. Grab a morning coffee and a snack and Starbucks or Einstein Bros. Bagels. Later, meet friends at “The Caf,” where the specials change daily but the staples are constant, or swing through “The Stu” for wings, a burrito, or a sub. A new option, Carthage Cash, even covers some off-campus meals.

    • 96% of Carthage alumni report that they have secured a job or are continuing their studies six months after graduation. Visit Career Services.

    • 91% of employers say critical thinking, communication, and problem-solving skills matter more than your major when it comes to career success. Learn more about how the liberal arts prepare you for a successful career.

    • Lots of schools wear the four-year label. Carthage stands behind it. 95% of Carthage graduates earn their degrees in four years. Learn more

    • In the course Business to Business Marketing, Carthage students brainstorm an original product or service, study its feasibility, and carry out a marketing plan. Like on TV, the entrepreneurs pitch their ideas to a panel of experts led by marketing professor J.J. Shields, who cut his shark teeth at Miller Brewing and ABB Robotics. 

    • Oscars. Emmys. Tonys. Golden Globes. The playwrights we’ve brought in have them. Each year, the Carthage Theatre Department commissions an original script by a renowned playwright for its New Play Initiative. Carthage students then work with the writer to stage it. 

    • As a freshman in the highly selective Honors Program, learn how to gain expertise in anything from music to forest ecology. After that, tackle a contemporary social, economic, or political problem. If you like, you can live on an Honors-only floor of a Carthage residence hall. 

    • Carthage accounting, finance, management, and marketing professors regularly lead J-Term study tours to such destinations as Sweden, England, Ireland, and China, where students meet with executives and learn first-hand how global businesses operate.

    • Located in the heart of the Chicago-Milwaukee business corridor, you will have plenty of options for internships and jobs.

    • Taking you past just studying the theories of business, Carthage’s READY™ Curriculum Design, a proprietary student-centered philosophy, helps develop the best-prepared business students.

    • Carthage’s Velocity Consulting was the first 100% student-run full-service consulting agency in the country. Students gain incredible experience while providing marketing, branding, accounting, finance, and other support to regional clients. Other schools have since copied the Velocity model, including Harvard University.

    • In 2016, 2017 and 2018, Carthage was named a top producer of Fulbright Scholars by the U.S. Department of State’s Bureau of Educational and Cultural Affairs.

    • Things look new at Carthage because they are. Our athletic and recreation center, student union, computer labs, audiovisual production suite, and numerous residence halls have all been constructed or newly renovated in the last 10 years. Our new science center caps it off.

    • Carthage offers majors, minors and concentrations in more than 50 areas of study, from archaeology to athletic training, neuroscience to music theatre.

    • Our Summer Undergraduate Research Experience offers select students a research budget, one-on-one mentoring with a professor, and 10 weeks of analyzing, deciphering — and getting paid.

    • So the lake is kind of a focal point, but there’s a lot more to love about our campus — like the fact that our 80-acre campus is also an arboretum and wildlife sanctuary. Focused on keeping campus lush forever, we plant between 50 and 75 new trees every year from a variety of species.

    • Carthage was founded in 1847. That’s more than 170 years of leaders, makers, and go-getters going out and going forth. Read more about Carthage’s rich history.

    • More than 90 percent of our students receive financial aid, a hefty chunk of which is scholarships and grants — including $1.25 million annually from the Presidential Scholarship Competition and numerous Merit Scholarships. Learn what’s available.

    • Abraham Lincoln was an early Trustee of the College, and U.S. Secretary of State John Hay was a Carthage alum. The two still have a proud place on our campus. Spend some time with them in our Sesquicentennial Plaza. On warm days you’ll find professors leading their classes here.

    • Come to Carthage; hear yourself think — think … think …
      Legend has it that Sesquicentennial Plaza holds a perfect echo. Just stand with both your feet on the “1847,” face Straz, and start talking. “You’re the only one who can hear you, but you’ll be crystal clear,” promises English and theatre alumna Mikaley Osley.

    • Our Great Lake provides Carthage students with some amazing views. Think classes on the beach, lake views from the lab, and sunrises from your dorm room. “I love waking up in the morning with the sun shining off the lake. Nothing compares to the view in the morning,” says biology and neuroscience major Ann O’Leary.

    • Carthage awards up to 30 Presidential Scholarships each year, which range from 75% tuition up to full tuition, room, and board. Learn more.

    • For a full decade, NASA has selected Carthage students to conduct research aboard its zero-gravity aircraft. Lately, the stakes have risen. A team of underclassmen is grinding to prepare a tiny but powerful Earth-imaging satellite for launch to the International Space Station. Learn more about the space sciences at Carthage

    • Carthage is the only college or university in the Midwest where every freshman takes a full-year sequence of foundational texts of the Western intellectual tradition. Learn about the Carthage core.

    • With a student-faculty ratio of 12:1, your professors will know who you are. They will also know who you want to be — and how to get you there. Meet our faculty.

    • There are more than 120 student organizations on campus, from Amnesty International to Chemistry Club, to Frisbee and Latin Belly Dancing. See how easy it is to get involved.

    • True story: There are more than 27 art galleries, a dozen museums, and nine theatres within 25 miles of Carthage. Some highlights: The nationally recognized Racine Art Museum, the world-renowned Art Institute of Chicago, and the Milwaukee Art Museum. Learn more about our location.

    • What’s better than one professor? Two professors. What’s better than two professors? Two professors from totally different fields teaching a single class. There’s debate. Discussion. Differing perspectives. This is where the magic happens. That’s why every student takes a Carthage Symposium.

    • Imagine presenting your original research at an international conference — as an undergraduate. Carthage is dedicated to undergraduate research. Learn more about current opportunities.

    • You can’t hide here — not with only 17 other students in the classroom with you. That’s going to be rough some mornings. But later, when you’re able to argue your point of view thoughtfully, express your opinions succinctly, and meet challenges head-on, without fear … Yep, you’ll thank us.

    • Carthage is ranked No. 5 in the country for student participation in short-term study abroad. Every J-Term, hundreds of students travel all over the world on faculty-led study tours. Imagine a month in Sweden, Rome, Cuba, Senegal, India, Japan …