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Management and Marketing

Student Voices

  • Elanta Slowek '18
    Elanta Slowek '18

Elanta Slowek ’18

Hometown

Chicago, Illinois

Major(s)

Marketing

Minor(s)

Concentration in Graphic Design

Favorite spot on campus

“My favorite spot on campus is down by the lake on a nice, warm day or night.”

As a marketing major at Carthage with a concentration in graphic design, senior Elanta Slowek possesses an eye for both business and creativity. Through study tours in Europe, internships in Chicago, and thought-provoking classes on campus, Elanta has been able to approach her education from “as many perspectives as possible.” 

She credits her participation in Carthage track and field and the student business organization Velocity Consulting for invigorating her college career in and outside of the classroom.

Now preparing to start the Master in Business Design and Innovation program at Carthage, Elanta reflects on the professors who encouraged her studies and the experiences that have led her to graduate school. 

Career goal

“After I graduate, I plan to stay at Carthage for another year to complete the new Master of Science in Business Design and Innovation program, while simultaneously becoming a graduate assistant for the Track and Field team and applying for the Fulbright Scholarship to do research in Europe.”

Favorite professor

“There are several professors who come to mind, such as Jennifer Madden, Julio Rivera, Edward Montanaro, Benjamin Taft, Margaret Oliver, and Allen Klingenberg, to name a few. All of these professors have contributed to my academic success with their patience, skills, teaching abilities, wisdom, friendliness and willingness to put in extra time.”

Favorite class

“My favorite class at Carthage so far was Principles of Marketing because it was one of many introductions to my future career, as well as a determining factor as to whether I really wanted to go into the field. This class consisted of analyzing advertisements and understanding their target markets. I also worked on writing a group marketing plan for an original idea that was presented at the conclusion of the semester. This class solidified my desire to continue in the field based on the assignments and, of course, the professor. Julio Rivera is excellent.”

Toughest class

“My toughest class at Carthage so far was in computer science. I started college as a CS minor, but at the conclusion of the semester, I decided I wanted to continue to work with computers but not in coding, so I switched to graphic design.”

Internships

“My first internship started in July 2017 at Point B Communications, an advertising agency in Chicago. I was a creative intern for half the time, which involved working with the Adobe Suite to develop visual advertisements such as magazine covers, decals, and other promotional projects. The other half of my time was utilized by meeting with clients and understanding target markets, agency management, basic accounting, and data and file organization. This combination, that used both my marketing and graphic design knowledge, allowed me to see a project for a client all the way from creative meetings and target market research to the final creation of the visual advertisement products.”

Opportunities at Carthage

“In fall of 2016, I had the opportunity to study abroad in London, England, at Queen Mary University. This is where I studied British business law, management, poetry, and the history of medieval Islam, as well as training in track and field at Mile End Stadium with the team. I also traveled to Holland and Poland during my time there. I met many people from all over the world, particularly immigrants from the Middle East. London had proven to be one of the most economically diverse cities in the world with a model that I hope to be apart of in the near future.”

Campus involvement

“I am a part of Velocity Consulting. We are a student business organization that specializes in project management and organization. We handle real-life Kenosha clients and businesses that wish to upgrade their ventures. I also participate in track and field at Carthage and competed at the national level, placing sixth for indoor high jump, second for outdoor javelin, and second for discus. I helped place Carthage third overall at the national meet last spring.”

Favorite moments at Carthage

“My favorite moment at Carthage was when I officially finished my freshman year. When I started college, I wasn’t sure I wanted to go in the first place. My first semester, I got really sick and had to stop playing sports. I also had a difficult time adjusting to the curriculum and level of work that was required. However, when I finished all of my final exams, I knew that I had what it takes to finish school.”

Biggest surprise so far?

“My biggest surprise so far was that Carthage started a Master of Science in Business Design and Innovation program. This led me to apply and now I will stay an additional year to continue my studies. I couldn’t pass up the opportunity.”

What would your 8-year-old self think of you now?

“My 8-year-old self would be happy with my career path because she always was creative and business-minded. She would think that the stuff I am currently doing is pretty cool and would be happy to learn that the little girl inside is still there. She would remind me to never forget to have fun with my work.”

Advice for other students considering your major

“For those considering going into marketing, or even graphic design, my advice would be to approach your work from as many perspectives as possible. Use the tools that you learn in the classroom in unison with real world experiences. It is then that one can capture an emotional response from their audience or target market.”

Writer

Madeline Paakkonen ’21
  • Quick Facts

    • Carthage is named a Best Midwestern College by The Princeton Review (2018), a designation given to only 25 percent of four-year schools.

    • Scheduled to open in fall 2018, a new residential tower will offer suite-style housing and two floors of shared campus spaces for gaming, cooking, group meetings, or quiet studying. Learn more about The Tower

    • You’re going to need brain fuel. Grab a morning coffee and a snack and Starbucks or Einstein Bros. Bagels. Later, meet friends at “The Caf,” where the specials change daily but the staples are constant, or swing through “The Stu” for wings, a burrito, or a sub. A new option, Carthage Cash, even covers some off-campus meals.

    • 96% of Carthage alumni report that they have secured a job or are continuing their studies six months after graduation. Visit Career Services.

    • 91% of employers say critical thinking, communication, and problem-solving skills matter more than your major when it comes to career success. Learn more about how the liberal arts prepare you for a successful career.

    • Lots of schools wear the four-year label. Carthage stands behind it. 95% of Carthage graduates earn their degrees in four years. Learn more

    • In the course Business to Business Marketing, Carthage students brainstorm an original product or service, study its feasibility, and carry out a marketing plan. Like on TV, the entrepreneurs pitch their ideas to a panel of experts led by marketing professor J.J. Shields, who cut his shark teeth at Miller Brewing and ABB Robotics. 

    • Oscars. Emmys. Tonys. Golden Globes. The playwrights we’ve brought in have them. Each year, the Carthage Theatre Department commissions an original script by a renowned playwright for its New Play Initiative. Carthage students then work with the writer to stage it. 

    • As a freshman in the highly selective Honors Program, learn how to gain expertise in anything from music to forest ecology. After that, tackle a contemporary social, economic, or political problem. If you like, you can live on an Honors-only floor of a Carthage residence hall. 

    • Carthage accounting, finance, management, and marketing professors regularly lead J-Term study tours to such destinations as Sweden, England, Ireland, and China, where students meet with executives and learn first-hand how global businesses operate.

    • Located in the heart of the Chicago-Milwaukee business corridor, you will have plenty of options for internships and jobs.

    • Taking you past just studying the theories of business, Carthage’s READY™ Curriculum Design, a proprietary student-centered philosophy, helps develop the best-prepared business students.

    • Carthage’s Velocity Consulting was the first 100% student-run full-service consulting agency in the country. Students gain incredible experience while providing marketing, branding, accounting, finance, and other support to regional clients. Other schools have since copied the Velocity model, including Harvard University.

    • In 2016, 2017 and 2018, Carthage was named a top producer of Fulbright Scholars by the U.S. Department of State’s Bureau of Educational and Cultural Affairs.

    • Things look new at Carthage because they are. Our athletic and recreation center, student union, computer labs, audiovisual production suite, and numerous residence halls have all been constructed or newly renovated in the last 10 years. Our new science center caps it off.

    • Carthage offers majors, minors and concentrations in more than 50 areas of study, from archaeology to athletic training, neuroscience to music theatre.

    • Our Summer Undergraduate Research Experience offers select students a research budget, one-on-one mentoring with a professor, and 10 weeks of analyzing, deciphering — and getting paid.

    • So the lake is kind of a focal point, but there’s a lot more to love about our campus — like the fact that our 80-acre campus is also an arboretum and wildlife sanctuary. Focused on keeping campus lush forever, we plant between 50 and 75 new trees every year from a variety of species.

    • Carthage was founded in 1847. That’s more than 170 years of leaders, makers, and go-getters going out and going forth. Read more about Carthage’s rich history.

    • More than 90 percent of our students receive financial aid, a hefty chunk of which is scholarships and grants — including $1.25 million annually from the Presidential Scholarship Competition and numerous Merit Scholarships. Learn what’s available.

    • Abraham Lincoln was an early Trustee of the College, and U.S. Secretary of State John Hay was a Carthage alum. The two still have a proud place on our campus. Spend some time with them in our Sesquicentennial Plaza. On warm days you’ll find professors leading their classes here.

    • Come to Carthage; hear yourself think — think … think …
      Legend has it that Sesquicentennial Plaza holds a perfect echo. Just stand with both your feet on the “1847,” face Straz, and start talking. “You’re the only one who can hear you, but you’ll be crystal clear,” promises English and theatre alumna Mikaley Osley.

    • Our Great Lake provides Carthage students with some amazing views. Think classes on the beach, lake views from the lab, and sunrises from your dorm room. “I love waking up in the morning with the sun shining off the lake. Nothing compares to the view in the morning,” says biology and neuroscience major Ann O’Leary.

    • Carthage awards up to 30 Presidential Scholarships each year, which range from 75% tuition up to full tuition, room, and board. Learn more.

    • For a full decade, NASA has selected Carthage students to conduct research aboard its zero-gravity aircraft. Lately, the stakes have risen. A team of underclassmen is grinding to prepare a tiny but powerful Earth-imaging satellite for launch to the International Space Station. Learn more about the space sciences at Carthage

    • Carthage is the only college or university in the Midwest where every freshman takes a full-year sequence of foundational texts of the Western intellectual tradition. Learn about the Carthage core.

    • With a student-faculty ratio of 12:1, your professors will know who you are. They will also know who you want to be — and how to get you there. Meet our faculty.

    • There are more than 120 student organizations on campus, from Amnesty International to Chemistry Club, to Frisbee and Latin Belly Dancing. See how easy it is to get involved.

    • True story: There are more than 27 art galleries, a dozen museums, and nine theatres within 25 miles of Carthage. Some highlights: The nationally recognized Racine Art Museum, the world-renowned Art Institute of Chicago, and the Milwaukee Art Museum. Learn more about our location.

    • What’s better than one professor? Two professors. What’s better than two professors? Two professors from totally different fields teaching a single class. There’s debate. Discussion. Differing perspectives. This is where the magic happens. That’s why every student takes a Carthage Symposium.

    • Imagine presenting your original research at an international conference — as an undergraduate. Carthage is dedicated to undergraduate research. Learn more about current opportunities.

    • You can’t hide here — not with only 17 other students in the classroom with you. That’s going to be rough some mornings. But later, when you’re able to argue your point of view thoughtfully, express your opinions succinctly, and meet challenges head-on, without fear … Yep, you’ll thank us.

    • Carthage is ranked No. 5 in the country for student participation in short-term study abroad. Every J-Term, hundreds of students travel all over the world on faculty-led study tours. Imagine a month in Sweden, Rome, Cuba, Senegal, India, Japan …

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