Julio Rivera

Julio Rivera

  • Professor Emeritus of Management, Marketing, and Geospatial Science
    Email Address:
    jrivera@carthage.edu
    Office location:
    Please contact via email

    Dr. Julio Rivera continues to be an active teacher-scholar and consultant in data analytics, data visualization, and higher education. His work in data analytics focuses on the application of geographic information science (GIS) in business decision making, data visualization, and storytelling. His higher education practice supports undergraduate research, effective teaching and assessment practices, and program evaluation. This work reflects his long experience as a teacher-scholar and senior level administrator.

    Dr. Rivera is internationally recognized for his work in undergraduate research. He served as president of the Council on Undergraduate Research (CUR) and was one of the founders of the World Congress of Undergraduate Research (WorldCUR). He has worked on several National Science Foundation and CUR projects to enhance the practice of undergraduate research and high impact educational practices. He has been recognized by CUR as its Volunteer of the Year in 2005 and for transforming undergraduate research in the social sciences in 2019. Over his career, he worked with hundreds of students as they developed research projects in business and geography. He was the invited keynote speaker for the British Conference of Undergraduate Research (BCUR) in 2015 and the WorldCUR conference in Doha, Qatar in 2016.

    Dr. Rivera was honored with the Carthage College Distinguished Teaching Award. His teaching style focuses on challenging students to solve problems rather than memorize answers. He is concerned with helping students understand and research “big data” problems that apply different methodologies to their work. The area of data analytics he focuses on is “location intelligence and business geographics” as he integrates a variety of analytic tools in his teaching, including GIS, visualization techniques, statistical packages, and spreadsheet programs. He brings this business geographics approach to his courses in marketing, statistics, GIS, economic geography, data analytics, and visualization using undergraduate research as a process for teaching. In addition to his classroom work, he traveled frequently with students to Ometepe Island, Nicaragua, as part of a service-learning course in the Geography and Biology of Nicaragua. He has taught other travel courses, including trips to India, New Mexico, Arizona, California, and Wisconsin.

    Dr. Rivera served as the Carthage provost, overseeing all aspects of the College’s academic administration (2010-14). His leadership deepened undergraduate research, scholarship, and creative activities on campus. He led the successful reaffirmation of the College’s accreditation with the Higher Learning Commission, provided a smooth transition between two different College presidents, and led the efforts for the renovation and expansion of the Science Center. Dr. Rivera was the chair of the Geography and Earth Science Department (2000-10) at Carthage, where he founded and developed the growth of the Geographic Information Science (GIS) program. He stepped in to serve as the College’s acting dean of students during the 1999-2000 school year. In addition to his work at Carthage, he taught geography, business, and GIS at the University of Wisconsin-Milwaukee, the University of Wisconsin-Whitewater, Carroll University, and the University of Wisconsin-Parkside. He has also worked as a student affairs administrator at the University of Wisconsin-Milwaukee and The Ohio State University.

    Dr. Rivera continues to serve as a consultant to government, business, and higher education. He regularly serves as a consultant to other colleges and universities as they develop undergraduate research programs. He has completed business projects with Snap-on Tools, World Link Inc., BSG Analytics, Racine County Convention and Visitors Bureau, the Racine Harbor Commission, and other organizations. His current research focuses on understanding private higher education admission markets.

    Julio Rivera earned his Ph.D. in Geography from the University of Wisconsin-Milwaukee and completed a post-doctorate in management and marketing at the Hough Graduate School of Business at the University of Florida. He holds a M.A. in Higher Education and Student Affairs from The Ohio State University, and a B.A. from Marquette University with majors in journalism and theology. Outside of his work, Dr. Rivera enjoys photography, sailing, hiking, and travel. He particularly enjoys finding and learning about interesting places that are usually known only to locals.

    • Post-doctorate, Management and Marketing, Hough Graduate School of Business, Warrington College of Business Administration, University of Florida, Gainesville, Florida
    • Ph.D. — Geography, University of Wisconsin-Milwaukee, Milwaukee, Wisconsin
    • M.A. — Higher Education and Student Affairs, The Ohio State University, Columbus, Ohio
    • B.A. — Journalism and Theology, Marquette University, Milwaukee, Wisconsin
    • Certificate in Educational Management — Institute for Educational Management Graduate School of Education, Harvard University, Cambridge, Massachusetts

    Dr. Rivera taught the following courses as a faculty member at Carthage College:

    • BUS/ECN 2340 Applied Statistics for Management and Economics
    • GEO 1210 Internet Mapping with Web GIS
    • GEO 1500 Human Geography: An Introduction
    • GEO 1610 Introduction to Geographic Information Systems: Mapping Your World
    • GEO 2150 Business Geographics and Data Visualization
    • GEO 2610 Advanced Geographic Information Science and Analytical Cartography
    • GEO 2700 Satellite Image and Air Photo Analysis
    • GEO 3610 Applied Projects in Geographic Information Science
    • MGT 3100 Introduction to Business Analytics
    • MKT 3130 Marketing Principles
    • MKT 4210 Marketing Research
    • Business applications of geographic information science in marketing and operations
    • Higher education market viability
    • Higher education leadership
    • Student development outcomes in higher education from high impact educational practices such as undergraduate research
    • 2019 — Transforming Undergraduate Research in the Social Sciences — Council on Undergraduate Research. Washington, DC
    • 2014 — Awarded Sabbatical Leave for 2014-2015 Academic Year. Carthage College, Kenosha, Wisconsin 
    • 2012 — Grant Award — Co-Principal Investigator — $46,725. Value, Impact and Best Practices: Maximizing REU SBE Potential. Award Number 1216555. National Science Foundation. Grant award through the Council on Undergraduate Research, Washington, DC
    • 2009 — Travel Grant Support. $500 — Spatial Regression Workshop, Advanced Spatial Analysis — National Science Foundation Travel Grant Support, Santa Barbara, California 
    • 2005 — Volunteer of the Year — Council on Undergraduate Research. Washington, DC
    • 2005—Travel Grant Support. $500 — GIS and Spatial Modeling for the Undergraduate Social Science Curriculum Workshop, Spatial Perspectives on Analysis for Curriculum Enhancement — National Science Foundation Travel Grant Support, Columbus, Ohio 
    • 2005 — Travel Grant Support. $500 – Case Studies in Science Summer Workshop — National Science Foundation — University at Buffalo, State University of New York, Buffalo, New York
    • 2004 — Awarded Sabbatical Leave for 2004-2005 Academic Year. Carthage College, Kenosha, Wisconsin
    • 2002 — Board of Trustees Distinguished Teaching Award. Carthage College, Kenosha, Wisconsin
    • 1998 — Travel Grant Support. $1,000 — Human Geography in Action Workshop. National Science Foundation Travel Grant, Arizona State University, Tempe, Arizona
    • 2024 — Revitalizing Graduate Business Curriculum with Location Analytics Incorporating DEI & ESG. Proceedings of the 57th Annual Hawaii International Conference on System Sciences. Rivera, J. Satpathy, A. Burgos, M. & Wellman, E.
    • 2022 — Conducting Student Research in Online Environments in Undergraduate Research in Online and Virtual, and Hybrid Courses: Proactive Practices for Distant Students. Eds. Coleman, J., Hensel, N., Campbell, W. Stylus Publishing, Sterling, VA
    • 2021 — Student and faculty transformations from teaching wicked geography problems: a journey of transdisciplinary teaching between business and geography. Journal of Geography in Higher Education, with T. Groleau DOI: https://doi.org/10.1080/03098265.2020.1869925
    • 2021 — Salient Experiences in Student Development: Impact of an Undergraduate STEM Teacher Preparation Program. Frontiers in Education. Sommers A. S. Gomez-Johnson K. Jakopovic P. Rivera J. Grandgenett N. Conrad J. A., Tapprich W. E., Cutucache C. DOI: https://doi.org/10.3389/feduc.2021.575188
    • 2019 — Assessing Benefits with Student Development Theories: Helping Students and Programs Succeed. In Undergraduate Research Abroad: Approaches, Pedagogies and Challenges. Patch, K. ed. NAFSA: Association of International Educators, Washington, DC
    • 2018 — Undergraduate Research and Applied Business Statistics. In Course-based Research: Providing Opportunities for All Students to Learn through Undergraduate Research. Hensel, N. ed. Stylus Publishing, Sterling, VA
    • 2018 — Lead Advisor. Research as a Transferable Skill. Epigeum-Oxford. With Stuart Hampton-Reeves.
    • 2018 — Research, scholarship, and creativity: What it is and why it matters. Research as a Transferable Skill. Epigeum-Oxford.
    • 2018 — Reflections from the World Congress of Undergraduate Research. Rivera, J., Khalifa, M., Hamdah, B.A., Al-Hamadi., A.M., Zdgiebloski, E. Scholarship and Practice of Undergraduate Research. Fall 2018.
    • 2017 — Building a Business Model for Funding Undergraduate Research, Shields, J., Rivera, J., and Wall J. Scholarship and Practice of Undergraduate Research. Fall 2017.