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Management and Marketing

Student Voices

  • Ayanna Crenshaw ’24

Ayanna Crenshaw ’24


Racine, Wis.


Management, Marketing

Favorite spot on campus

“One of my favorite spots on campus is definitely the study rooms in the David Straz Center. The classrooms are really nice and right next to the lake. It’s a really nice place to do homework. I also really like the Tarble Athletic Recreation Center (TARC), I enjoy hanging out with friends, working out, or just playing a fun game of basketball when I’m not running on the track with my teammates.”

Career goal

“After I graduate, I plan on furthering my education by getting my master’s degree. I have aspirations to work for an NBA team by being a marketing manager.”

How have Carthage faculty had an impact on your life or Carthage career?

“The Carthage professors have helped me in numerous ways. In most of my classes, we have done work that simulates real-world problems. The professors take the time to understand who you are as a student and as a person outside of their class. They genuinely want what’s best for you and are willing to support you in and outside the classroom. The relationships that I hold with the faculty at Carthage are really special. As they have welcomed me in, I can feel a sense of community and it makes being a student so much more engaging.”

Favorite class

“My favorite class so far has been Microeconomics with Professor Erik Johnson. I really enjoy his style of teaching. Prof. Johnson keeps the class engaged by doing labs and looking into real-world examples of what we are learning. I really enjoyed how we researched economic current events from around the world and then presented them in class.”

Toughest class

“The toughest class I’ve taken at Carthage so far has been Modern Caribbean Studies: From Pirates to the Cuban Missile Crisis with Professor Stephanie Mitchell. I took this class during my first semester at Carthage, so I was very intimidated by the workload and just being a freshman in a course with a bunch of upperclassmen. I often emailed and asked Prof. Mitchell questions before and after class to get through this course. Though this class was a struggle for me, Prof. Mitchell was there to support and help me along the way. She truly cared and wanted what was best for me and the rest of the class.”

Opportunities at Carthage

“One of the best opportunities I have had at Carthage was a virtual presentation lead by Jackie Joyner-Kersee and the Office of Equity Inclusion. As I am a track athlete and have always looked up to the story of Ms. Kersee, I thought it was really cool to be in a virtual meeting and to get to ask her questions and learn from such a great athlete.”

Campus involvement

“I am extremely involved on campus. I am on the Women’s Track and Field team, a member of Black Student Union, Pi Sigma Epsilon, Alpha Lambda Delta, and I also a member of the Student Athletic Advisory Committee.”

Favorite moments and memories at Carthage

“One of my favorite memories this year has been running with my teammates and achieving the goals that we established together. It proved that we worked hard despite the many obstacles. Another one of my favorite moments at Carthage was finding out I was Rookie of the Year with my friends. I was really proud of myself and the great achievement.”

Biggest surprise so far

“The biggest surprise for me has been the adjustment. I thought it would be a lot harder than it was, but with the help of my coaches, teammates, and professors the adjustment was really smooth and doable.”

What would your 8-year-old self think of you now?

“I think my 8-year-old self would be pretty thrilled with the career path I have sought out. When I was young, I would come up with a pitch on how to get the latest sneakers or games from different companies. I would write the price, print out pictures, and present why I should get the product. Back then I didn’t know that I would choose that as an area of study, but it makes sense, and my 8-year-old self would be really proud.”

Why should other students consider your major? What advice do you have for them?

“Other students should consider my major because it is very flexible after graduation. Both marketing and management can lead you into so many different areas of interest. My advice would be to do your research and take your time deciding what you want to do. Apply yourself and know that if you want to do something, it will get done if you put your all into it and surround yourself with those who want you to win.”


Magdalena Werger ’24
  • Quick Facts

    • Carthage is named a Best Midwestern College by The Princeton Review (2021), a designation given to only 25 percent of four-year schools.

    • The Tower, Carthage’s newest residence hall, provides some of the best views on campus — if not in the Midwest! In addition to #carthageviews of the lake from seven stories up, residents enjoy suite-style living and two floors of shared campus spaces for gaming, cooking, group meetings, or quiet studying. Learn more about all housing options.

    • You’re going to need brain fuel. Grab a morning coffee and a snack and Starbucks or Einstein Bros. Bagels. Later, meet friends at “The Caf,” where the specials change daily but the staples are constant, or swing through “The Stu” for wings, a burrito, or a sub. A new option, Carthage Cash, even covers some off-campus meals.

    • More than 90% of Carthage alumni report that they have secured a job or are continuing their studies six months after graduation. Visit The Aspire Center.

    • 91% of employers say critical thinking, communication, and problem-solving skills matter more than your major when it comes to career success. Learn more about how the liberal arts prepare you for a successful career.

    • Lots of schools wear the four-year label. Carthage stands behind it. More than 90% of Carthage graduates earn their degrees in four years. Learn more

    • In the course Business to Business Marketing, Carthage students brainstorm an original product or service, study its feasibility, and carry out a marketing plan. Like on TV, the entrepreneurs pitch their ideas to a panel of experts led by marketing professor J.J. Shields, who cut his shark teeth at Miller Brewing and ABB Robotics. 

    • Oscars. Emmys. Tonys. Golden Globes. The playwrights we’ve brought in have them. Each year, the Carthage Theatre Department commissions an original script by a renowned playwright for its New Play Initiative. Carthage students then work with the writer to stage it. 

    • Carthage accounting, finance, management, and marketing professors regularly lead J-Term study tours to such destinations as Sweden, England, Ireland, and China, where students meet with executives and learn first-hand how global businesses operate.

    • Located in the heart of the Chicago-Milwaukee business corridor, you will have plenty of options for internships and jobs.

    • Taking you past just studying the theories of business, Carthage’s READY™ Curriculum Design, a proprietary student-centered philosophy, helps develop the best-prepared business students.

    • Carthage’s Velocity Consulting was the first 100% student-run full-service consulting agency in the country. Students gain incredible experience while providing marketing, branding, accounting, finance, and other support to regional clients. Other schools have since copied the Velocity model, including Harvard University.

    • Carthage has ranked as a top Fulbright producer for four of the past five years. Read about Carthage Fulbright winners.

    • Things look new at Carthage because they are. Our science center, student union, athletic and recreation center, and numerous residence halls have all been constructed or newly renovated in the last 15 years.

    • Carthage offers majors, minors, and concentrations in more than 50 areas of study, from marketing to neuroscience, nursing to music theatre.

    • Our Summer Undergraduate Research Experience offers select students a research budget, one-on-one mentoring with a professor, and 10 weeks of analyzing, deciphering — and getting paid.

    • So the lake is kind of a focal point, but there’s a lot more to love about our campus — like the fact that our more than 80-acre campus is also an arboretum and wildlife sanctuary. Focused on keeping campus lush forever, we plant between 50 and 75 new trees every year from a variety of species.

    • Carthage was founded in 1847. That’s more than 170 years of leaders, makers, and go-getters going out and going forth. Read more about Carthage’s rich history.

    • More than 90 percent of students receive financial aid. Carthage awards more than $20 million in scholarship and grant assistance. That includes $5.5 million in competitive scholarships in business, mathematics, science, languages, the fine arts, leadership, and overall academic strength. Learn what’s available.

    • Abraham Lincoln was an early Trustee of the College, and U.S. Secretary of State John Hay was a Carthage alum. The two still have a proud place on our campus. Spend some time with them in our Sesquicentennial Plaza. On warm days you’ll find professors leading their classes here.

    • Come to Carthage; hear yourself think — think … think …
      Legend has it that Sesquicentennial Plaza holds a perfect echo. Just stand with both your feet on the “1847,” face Straz, and start talking. “You’re the only one who can hear you, but you’ll be crystal clear,” promises English and theatre alumna Mikaley Osley.

    • Our Great Lake provides Carthage students with some amazing views. Think classes on the beach, lake views from the lab, and sunrises from your dorm room. “I love waking up in the morning with the sun shining off the lake. Nothing compares to the view in the morning,” recalls biology and neuroscience major Ann O’Leary.

    • Carthage awards up to 35 Presidential Scholarships each year, which range from $25,000 up to full tuition. Learn more.

    • For a full decade, NASA has selected Carthage students to conduct research aboard its zero-gravity aircraft. Lately, the stakes have risen. A team of underclassmen is grinding to prepare a tiny but powerful Earth-imaging satellite for launch to the International Space Station. Learn more about the space sciences at Carthage

    • Carthage is the only college or university in the Midwest where every freshman takes a full-year sequence of foundational texts of the Western intellectual tradition. Learn about Intellectual Foundations.

    • With a student-faculty ratio of 13:1, your professors will know who you are. They will also know who you want to be — and how to get you there. Meet our faculty.

    • There are more than 130 student organizations on campus, from Amnesty International to Fencing to Frisbee, Chem Club to Stand Up Comedy. See how easy it is to get involved.

    • True story: There are more than 27 art galleries, a dozen museums, and nine theatres within 25 miles of Carthage. Some highlights: The nationally recognized Racine Art Museum, the world-renowned Art Institute of Chicago, and the Milwaukee Art Museum. Learn more about our location.

    • What’s better than one professor? Two professors. What’s better than two professors? Two professors from totally different fields teaching a single class. There’s debate. Discussion. Differing perspectives. This is where the magic happens. That’s why every student takes a Carthage Symposium.

    • You can’t hide here — not with only 17 other students in the classroom with you. That’s going to be rough some mornings. But later, when you’re able to argue your point of view thoughtfully, express your opinions succinctly, and meet challenges head-on, without fear … Yep, you’ll thank us.

    • Carthage is ranked in the Top 5 in the country for student participation in short-term study abroad. Every J-Term, hundreds of students travel all over the world on faculty-led study tours. Imagine a month in Sweden, Rome, Cuba, Senegal, India, Japan …