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Management and Marketing

Student Voices

  • Kate Vieyra

Kate Vieyra ’22

Hometown

Zion

Major(s)

Marketing

Minor(s)

Data Science

Favorite spot on campus

Career goal

“After college, my goal would be to enter into the professional workforce and impress my managers with all of the technical and soft skills I was able to obtain while attending Carthage College. I would like to start off my career working in digital marketing and social media marketing. I have found enjoyment in creating content and analyzing data throughout the several internships I was able to obtain in this space with the help of The Aspire Center. Down the line of my career, I would love to transition into a management role; I have always seen myself as a leader, I enjoy coaching and helping others succeed, and I have noticed that I have found myself stepping up and taking the initiative to do so in my previous part-time roles.”

How have Carthage faculty had an impact on your life or Carthage career?

“I am happy to say that every faculty member that I have come across at Carthage was very helpful, knowledgeable, and supportive. I enjoyed my time with Professor Annette Duncan, Professor Tom Groleau, and Professor Gregory Barron. Profs. Groleau and Barron teach in the Management and Marketing Department and have gone above and beyond with not only helping me but also my classmates inside and outside of class on the material. They’ve also provided us with post-graduation advice that I know will help set us apart among other young business professionals.

“Prof. Duncan taught my Western Heritage I and Western Heritage II courses. She helped me improve my writing skills and her courses were always very insightful with different perspectives ranging from personal and professional experiences.” 

Favorite class

“My favorite class at Carthage has been in Business to Business Marketing and Sales. This class allowed me to take everything I have learned from all of my business courses and write a business plan along with my team on our very own Business to Business Distributorship. In this course, I was able to collaborate on the creation of a style guide, logo, business cards, product brochure/pricing sheet, social media campaign, and digital marketing campaign.”

Internships or on-campus employment

“I am grateful to have had the opportunity to intern every year that I have been at Carthage, thanks to Carolyn Serdar from The Aspire Center, for helping me with resume building and interview advice my freshman year. I still use the advice she has given me to this day and I strongly encourage all students to start having meetings with their career specialist from their first year because it will definitely open up many opportunities for them.

“I have been able to obtain six internships total. My internships range from working in promotions at Lake County’s 102.3 XLC radio station, community outreach at HACES, finance and administration at the Waukegan Park District, social media marketing at Kelsey Fogel Events and Consulting, sales at CDW, and web communications at Carthage College.”

  • Quick Facts

    • Carthage is named a Best Midwestern College by The Princeton Review (2021), a designation given to only 25 percent of four-year schools.

    • The Tower, Carthage’s newest residence hall, provides some of the best views on campus — if not in the Midwest! In addition to #carthageviews of the lake from seven stories up, residents enjoy suite-style living and two floors of shared campus spaces for gaming, cooking, group meetings, or quiet studying. Learn more about all housing options.

    • You’re going to need brain fuel. Grab a morning coffee and a snack and Starbucks or Einstein Bros. Bagels. Later, meet friends at “The Caf,” where the specials change daily but the staples are constant, or swing through “The Stu” for wings, a burrito, or a sub. A new option, Carthage Cash, even covers some off-campus meals.

    • More than 90% of Carthage alumni report that they have secured a job or are continuing their studies six months after graduation. Visit The Aspire Center.

    • 91% of employers say critical thinking, communication, and problem-solving skills matter more than your major when it comes to career success. Learn more about how the liberal arts prepare you for a successful career.

    • Lots of schools wear the four-year label. Carthage stands behind it. More than 90% of Carthage graduates earn their degrees in four years. Learn more

    • In the course Business to Business Marketing, Carthage students brainstorm an original product or service, study its feasibility, and carry out a marketing plan. Like on TV, the entrepreneurs pitch their ideas to a panel of experts led by marketing professor J.J. Shields, who cut his shark teeth at Miller Brewing and ABB Robotics. 

    • Oscars. Emmys. Tonys. Golden Globes. The playwrights we’ve brought in have them. Each year, the Carthage Theatre Department commissions an original script by a renowned playwright for its New Play Initiative. Carthage students then work with the writer to stage it. 

    • Carthage accounting, finance, management, and marketing professors regularly lead J-Term study tours to such destinations as Sweden, England, Ireland, and China, where students meet with executives and learn first-hand how global businesses operate.

    • Located in the heart of the Chicago-Milwaukee business corridor, you will have plenty of options for internships and jobs.

    • Taking you past just studying the theories of business, Carthage’s READY™ Curriculum Design, a proprietary student-centered philosophy, helps develop the best-prepared business students.

    • Carthage’s Velocity Consulting was the first 100% student-run full-service consulting agency in the country. Students gain incredible experience while providing marketing, branding, accounting, finance, and other support to regional clients. Other schools have since copied the Velocity model, including Harvard University.

    • Carthage has ranked as a top Fulbright producer for four of the past five years. Read about Carthage Fulbright winners.

    • Things look new at Carthage because they are. Our science center, student union, athletic and recreation center, and numerous residence halls have all been constructed or newly renovated in the last 15 years.

    • Carthage offers majors, minors, and concentrations in more than 50 areas of study, from marketing to neuroscience, nursing to music theatre.

    • Our Summer Undergraduate Research Experience offers select students a research budget, one-on-one mentoring with a professor, and 10 weeks of analyzing, deciphering — and getting paid.

    • So the lake is kind of a focal point, but there’s a lot more to love about our campus — like the fact that our more than 80-acre campus is also an arboretum and wildlife sanctuary. Focused on keeping campus lush forever, we plant between 50 and 75 new trees every year from a variety of species.

    • Carthage was founded in 1847. That’s more than 170 years of leaders, makers, and go-getters going out and going forth. Read more about Carthage’s rich history.

    • More than 90 percent of students receive financial aid. Carthage awards more than $20 million in scholarship and grant assistance. That includes $5.5 million in competitive scholarships in business, mathematics, science, languages, the fine arts, leadership, and overall academic strength. Learn what’s available.

    • Abraham Lincoln was an early Trustee of the College, and U.S. Secretary of State John Hay was a Carthage alum. The two still have a proud place on our campus. Spend some time with them in our Sesquicentennial Plaza. On warm days you’ll find professors leading their classes here.

    • Come to Carthage; hear yourself think — think … think …
      Legend has it that Sesquicentennial Plaza holds a perfect echo. Just stand with both your feet on the “1847,” face Straz, and start talking. “You’re the only one who can hear you, but you’ll be crystal clear,” promises English and theatre alumna Mikaley Osley.

    • Our Great Lake provides Carthage students with some amazing views. Think classes on the beach, lake views from the lab, and sunrises from your dorm room. “I love waking up in the morning with the sun shining off the lake. Nothing compares to the view in the morning,” recalls biology and neuroscience major Ann O’Leary.

    • Carthage awards up to 35 Presidential Scholarships each year, which range from $25,000 up to full tuition. Learn more.

    • For a full decade, NASA has selected Carthage students to conduct research aboard its zero-gravity aircraft. Lately, the stakes have risen. A team of underclassmen is grinding to prepare a tiny but powerful Earth-imaging satellite for launch to the International Space Station. Learn more about the space sciences at Carthage

    • Carthage is the only college or university in the Midwest where every freshman takes a full-year sequence of foundational texts of the Western intellectual tradition. Learn about Intellectual Foundations.

    • With a student-faculty ratio of 13:1, your professors will know who you are. They will also know who you want to be — and how to get you there. Meet our faculty.

    • There are more than 130 student organizations on campus, from Amnesty International to Fencing to Frisbee, Chem Club to Stand Up Comedy. See how easy it is to get involved.

    • True story: There are more than 27 art galleries, a dozen museums, and nine theatres within 25 miles of Carthage. Some highlights: The nationally recognized Racine Art Museum, the world-renowned Art Institute of Chicago, and the Milwaukee Art Museum. Learn more about our location.

    • What’s better than one professor? Two professors. What’s better than two professors? Two professors from totally different fields teaching a single class. There’s debate. Discussion. Differing perspectives. This is where the magic happens. That’s why every student takes a Carthage Symposium.

    • You can’t hide here — not with only 17 other students in the classroom with you. That’s going to be rough some mornings. But later, when you’re able to argue your point of view thoughtfully, express your opinions succinctly, and meet challenges head-on, without fear … Yep, you’ll thank us.

    • Carthage is ranked in the Top 5 in the country for student participation in short-term study abroad. Every J-Term, hundreds of students travel all over the world on faculty-led study tours. Imagine a month in Sweden, Rome, Cuba, Senegal, India, Japan …

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