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Management and Marketing

In the Management and Marketing Department, you won’t just master essential concepts. You will receive a solid foundation in business theories to better prepare for your professional career.

Majors and Minors Offered

Majors:
Management
Marketing

Minors:
Business Administration

Scholarships

Compete for more than $350,000 in business scholarships

Management and Marketing faculty will also help you put theory into practice with internship and career opportunities tailored to your interests. The end result? You will leave Carthage ready and confident to succeed in business.

Through the marketing and management programs at Carthage, you will enhance your ability to work in the dynamic global conditions of the 21st century.

Choose the major or minor that fits your interests, while preparing for a variety of careers in both the private and public sectors. Learn from expert faculty with advanced degrees from top business schools and decades of experience in executive offices of leading companies.

Expert, Approachable Faculty

Our management and marketing professors boast practical experience that stems from employment at CNH, Miller Brewing, SC Johnson, Snap-On Tools, and Motorola. Most faculty offices are located right in the Clausen Center, with an open invitation for students to stop by for discussion.

“My favorite class at Carthage has probably been Marketing Principles. … Our professor had a real company come to our class and present. At the end of the semester, the CEO and vice president came in and listened to us present our marketing plans for their company. It was an amazing experience to get their feedback and gain practical business experience.”
— Nate Smith ’16

Innovative Curriculum

Taking you past studying just the theories of business curriculum, READY™ Curriculum Design, Carthage’s proprietary student-centered philosophy, helps develop the best prepared business students. To implement the READY™ (Real-world Experience And Developing You) promise, every professor brings business experience into the classroom through multiple real-world projects and simulations and curriculum embedded with industry standard software. You will become fluent in programs like SalesForce.com, SPSS Statistics, Microsoft Project, and Google AdWords.

Real-world Experience

Internships

Located in the heart of the Chicago-Milwaukee business corridor, you will have plenty of options for internships and jobs. Companies located near Carthage include Abbott Laboratories, Allstate Insurance Company, Briggs & Stratton Corp., Case Corp., GE Healthcare, Harley-Davidson USA, In-Sink-Erator, Jockey International, Lands’ End, Miller Brewing Co., Oscar Mayer Foods Corp, Ruud Lighting, Rust-Oleum, SC Johnson, Sears, Roebuck and Co., Snap-On Inc., Twin Disc Inc. and Walgreen Co. Recently, our students have landed internships with Jockey International Inc., Caterpillar, United Way of Racine County, Six Flags Great America, Joliet Slammers Professional Baseball, Wyndham Vacation Ownership, Public Chicago Hotel, and Pritzker Military Museum and Library.

Velocity Consulting

You don’t even have to leave campus to practice your business skills. Velocity Consulting is the only 100 percent student-run, full-service consulting agency in the country. Students build strong portfolios while providing marketing, branding, graphic design, web development, accounting, finance, and editing services for area businesses and nonprofits. Past clients have included Johnson Outdoors, Snap-on Inc., Kenosha County, and the Urban League of Racine.

Outstanding Opportunities

Scholarships

During our annual scholarship program, learn about the various business degrees and potential career opportunities directly from our professors, and compete for more than $350,000 in scholarships.
Learn more about the Business Scholarship Competition

J-Term

Meet executives and see first-hand how global businesses operate. Business professors have led study tours to China, England, Ireland and Sweden during J-Term. In J-Term 2016, Professors Cassie Lau and Michael Phegley led students to Hong Kong. In J-Term 2017, Professor J.J. Shields led students to Sweden.
Learn more about J-Term at Carthage

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First-class Learning Center

The A.W. Clausen Center for World Business prepares students for business leadership in a global economy. You won’t find any large lecture halls; Clausen Center classrooms encourage group discussion. You will develop presentation skills while using the building’s multimedia equipment. The centerpiece is the Troha Boardroom, with all the accoutrements of corporate executive offices and directors’ suites. There, you might make a presentation, engage in a debate with fellow students and professors, or meet with visiting business leaders. Afterward, continue the conversation over a latte at the Starbucks on the first floor.

 

  • Quick Facts

    • Carthage is named a Best Midwestern College by The Princeton Review (2017), a designation given to only 25 percent of four-year schools.

    • Scheduled to open in fall 2018, a new residential tower will offer suite-style housing and two floors of shared campus spaces for gaming, cooking, group meetings, or quiet studying. Learn more about The Tower

    • You’re going to need brain fuel. Grab a morning coffee and a snack and Starbucks or Einstein Bros. Bagels. Later, meet friends at “The Caf,” where the specials change daily but the staples are constant, or swing through “The Stu” for wins, a burrito, or a sub. A new option, Carthage Cash, even covers some off-campus meals.

    • 96% of Carthage alumni report that they have secured a job or are continuing their studies six months after graduation. Visit Career Services.

    • 91% of employers say critical thinking, communication, and problem-solving skills matter more than your major when it comes to career success. Learn more about how the liberal arts prepare you for a successful career.

    • Lots of schools wear the four-year label. Carthage stands behind it. 95% of Carthage graduates earn their degrees in four years. Learn more

    • In the course Business to Business Marketing, Carthage students brainstorm an original product or service, study its feasibility, and carry out a marketing plan. Like on TV, the entrepreneurs pitch their ideas to a panel of experts led by marketing professor J.J. Shields, who cut his shark teeth at Miller Brewing and ABB Robotics. 

    • Oscars. Emmys. Tonys. Golden Globes. The playwrights we’ve brought in have them. Each year, the Carthage Theatre Department commissions an original script by a renowned playwright for its New Play Initiative. Carthage students then work with the writer to stage it. 

    • As a freshman in the highly selective Honors Program, learn how to gain expertise in anything from music to forest ecology. After that, tackle a contemporary social, economic, or political problem. If you like, you can live on an Honors-only floor of a Carthage residence hall. 

    • Carthage accounting, finance, management, and marketing professors regularly lead J-Term study tours to such destinations as Sweden, England, Ireland, and China, where students meet with executives and learn first-hand how global businesses operate.

    • Located in the heart of the Chicago-Milwaukee business corridor, you will have plenty of options for internships and jobs.

    • Taking you past just studying the theories of business, Carthage’s READY™ Curriculum Design, a proprietary student-centered philosophy, helps develop the best-prepared business students.

    • Carthage’s Velocity Consulting was the first 100% student-run full-service consulting agency in the country. Students gain incredible experience while providing marketing, branding, accounting, finance, and other support to regional clients. Other schools have since copied the Velocity model, including Harvard University.

    • In 2016 and 2017, Carthage was named a top producer of Fulbright Scholars by the U.S. Department of State’s Bureau of Educational and Cultural Affairs.

    • Things look new at Carthage because they are. Our athletic and recreation center, student union, computer labs, audiovisual production suite, and numerous residence halls have all been constructed or newly renovated in the last 10 years. Our new science center caps it off.

    • Carthage offers majors, minors and concentrations in more than 50 areas of study, from archaeology to athletic training, neuroscience to music theatre.

    • Our Summer Undergraduate Research Experience offers select students a research budget, one-on-one mentoring with a professor, and 10 weeks of analyzing, deciphering — and getting paid.

    • So the lake is kind of a focal point, but there’s a lot more to love about our campus — like the fact that our 80-acre campus is also an arboretum and wildlife sanctuary. Focused on keeping campus lush forever, we plant between 50 and 75 new trees every year from a variety of species.

    • Carthage was founded in 1847. That’s more than 170 years of leaders, makers, and go-getters going out and going forth. Read more about Carthage’s rich history.

    • More than 90 percent of our students receive financial aid, a hefty chunk of which is scholarships and grants — including $1.25 million annually from the Presidential Scholarship Competition and numerous Merit Scholarships. Learn what’s available.

    • Abraham Lincoln was an early Trustee of the College, and U.S. Secretary of State John Hay was a Carthage alum. The two still have a proud place on our campus. Spend some time with them in our Sesquicentennial Plaza. On warm days you’ll find professors leading their classes here.

    • Come to Carthage; hear yourself think — think … think …
      Legend has it that Sesquicentennial Plaza holds a perfect echo. Just stand with both your feet on the “1847,” face Straz, and start talking. “You’re the only one who can hear you, but you’ll be crystal clear,” promises English and theatre alumna Mikaley Osley.

    • Our Great Lake provides Carthage students with some amazing views. Think classes on the beach, lake views from the lab, and sunrises from your dorm room. “I love waking up in the morning with the sun shining off the lake. Nothing compares to the view in the morning,” says biology and neuroscience major Ann O’Leary.

    • Carthage awards up to 30 Presidential Scholarships each year, which range from 75% tuition up to full tuition, room, and board. Learn more.

    • For a full decade, NASA has selected Carthage students to conduct research aboard its zero-gravity aircraft. Lately, the stakes have risen. A team of underclassmen is grinding to prepare a tiny but powerful Earth-imaging satellite for launch to the International Space Station. Learn more about the space sciences at Carthage

    • Carthage is the only college or university in the Midwest where every freshman takes a full-year sequence of foundational texts of the Western intellectual tradition. Learn about the Carthage core.

    • With a student-faculty ratio of 12:1, your professors will know who you are. They will also know who you want to be — and how to get you there. Meet our faculty.

    • There are more than 120 student organizations on campus, from Amnesty International to Chemistry Club, to Frisbee and Latin Belly Dancing. See how easy it is to get involved.

    • True story: There are more than 27 art galleries, a dozen museums, and nine theatres within 25 miles of Carthage. Some highlights: The nationally recognized Racine Art Museum, the world-renowned Art Institute of Chicago, and the Milwaukee Art Museum. Learn more about our location.

    • What’s better than one professor? Two professors. What’s better than two professors? Two professors from totally different fields teaching a single class. There’s debate. Discussion. Differing perspectives. This is where the magic happens. That’s why every student takes a Carthage Symposium.

    • Imagine presenting your original research at an international conference — as an undergraduate. Carthage is dedicated to undergraduate research. Learn more about current opportunities.

    • You can’t hide here — not with only 17 other students in the classroom with you. That’s going to be rough some mornings. But later, when you’re able to argue your point of view thoughtfully, express your opinions succinctly, and meet challenges head-on, without fear … Yep, you’ll thank us.

    • Carthage is ranked No. 11 in the country for student participation in short-term study abroad. Every J-Term, hundreds of students travel all over the world on faculty-led study tours. Imagine a month in Sweden, Rome, Cuba, Senegal, India, Japan …

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