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Management and Marketing


Scroll down to read descriptions of the Management and Marketing courses offered at Carthage, or click on the following links for additional resources.

Management Courses

  • MGT 3100

    Introduction to Business Analytics

    A survey of the mathematical models of Management Science and Operations Research (such as linear programming, queuing theory, decision analysis, and simulation) applied to managerial decision-making.
    Prerequisites: BUS/ECN 2340, SWK 2330, GEO 2900, MTH 1050, or MTH 3050 and sophomore standing or higher.

  • MGT 3120

    Principles of Management

    This course prepares students for future leadership roles and positions in management. The course's main focus is directed toward the behavioral aspects of work cultures and to the development of an effective philosophy and strategy for successful management performance in the 21st century. Topics include the changing workplace; the social, ethical, and legal issues in management; cross-cultural awareness; self-awareness; planning and decision-making; project management; motivation; and leading/working in teams.
    Prerequisite: Sophomore standing

  • MGT 3300

    Operations Management

    A survey of major management systems and quantitative techniques used in manufacturing and service operations. Subject matter will address operations strategy, product/process design, quality management, inventory management (including MRP and JIT), project management, and other related topics.
    Prerequisites: MGT 3120 and BUS/ECN 2340 or MTH 3050 or MGT 3100

  • MGT 3400

    Human Resource Management

    An examination of significant behavioral research influencing human resource management. General survey of personnel administration functions and management-labor relations.
    Prerequisite: MGT 3120

  • MGT 3600

    Legal Environment of Business

    This is an introductory, general survey course of American legal principles and their application to the business world. Students will develop an understanding of the legal system, the litigation process, and the ethical considerations attendant to making important business decisions. Areas of study will include contracts, torts, property, business organization, employment law, discrimination, crimes, the Constitution, and the regulatory process. Oral and written analysis of case law will be utilized to help students appreciate, understand, and explain multiple points of view regarding the legal environment of business.
    Prerequisite: Sophomore standing

  • MGT 3710

    International Management

    A study of management in an international environment, its evolution, and its position in today's society. Students also study the control and decision-making process for management of a worldwide organization, including the financial, marketing, human resource, political, and ethical implications of the worldwide organization in local markets and in the international community.
    Prerequisite: Junior standing

  • MGT 3730

    International Legal Environment of Business

    A survey of various legal systems including common law, civil law, and Islamic law. Students will be introduced to a variety of concepts, including the sources of international law, the distinction between private and public law, and the concept of sovereign nations. The implications of sovereignty as they relate to international business activity are a central theme of the course. Original source materials, case studies, and legal opinions are used. Special schedule.
    Prerequisite: Junior standing

  • MGT 3800

    Business Research Projects

    Students will select a topic or problem in consultation with the course instructor and conduct research on that issue. These projects could be general current events in business or specific problems faced in local business.
    Prerequisite: Permission of the instructor

  • MGT 4600

    Labor and Employment Law

    Labor and Employment Law is the comprehensive study of labor relations law, including the development of American labor unions, as well as the National Labor Relations Act, unfair labor practices, and other rights and responsibilities of management and unions. Students will also study equal employment opportunity and related employment law issues including Title VII, EEO legislation, and common law employment issues. This course will be facilitated by the case study method. Significant writing and speaking will be expected of all students.
    Prerequisite: MGT 3600


Marketing Courses

  • MKT 3130

    Marketing Principles

    This course provides a general knowledge of marketing, emphasizing marketing mix elements (Product, Price, Promotion, and Placement) for both consumer and industrial products, marketing strategies, customer behavior, and promotion. Topics include situation analysis techniques; marketing segmentation; identification of target markets; product/brand positioning via the 4 Ps of marketing; development and presentation of a marketing plan for a local business; and the social, ethical, and legal issues in marketing.
    Prerequisite: Sophomore standing

  • MKT 3140

    Consumer Behavior

    This course focuses on the development of successful marketing strategies by analysis of theories of consumer behavior and their application to successful decision-making. The course will incorporate a variety of perspectives from psychology, economics, geography, sociology, and cultural anthropology in acquiring an understanding of consumer thought processes and overt behaviors, and the consumer environment. Topics related to for-profit and not-for-profit institutions are addressed.
    Prerequisite: MKT 3130

  • MKT 3230

    Personal Selling and Sales Management

    This class is designed for all marketing majors and those students who are planning a career in professional sales. The course focuses on both personal selling and sales analytics. Students will learn how to communicate with prospective customers to understand their needs, match those needs with the appropriate product or service, and present an effective sales presentation. In addition, students will develop an in-depth understanding of how to analyze and report on sales data using Microsoft Excel. Lectures, role-playing exercises, mock sales calls, class exercises (using, and case studies are used to reinforce the text. Topics also include the social, ethical, and legal issues in selling; handling objections; and closing deals.
    Prerequisites: MKT 3130 and junior standing, or permission of instructor

  • MKT 4100

    Integrated Marketing Communications

    This course focuses on the theory and practice of designing and implementing an integrated marketing communications program for maximum impact on customers and constituents. Class lectures and applied activities are designed to foster analytical and critical-thinking skills in campaign design and development; strategic promotional planning; research and assessment of target markets; media buying strategy; and national, global, and ethical issues. A variety of traditional and new communication media are addressed. Recent developments in marketing communications are also addressed.
    Prerequisites: MKT 3130 and junior standing

  • MKT 4200

    Direct Marketing Analytics

    This course focuses on the development of critical thinking and analytical skills in the design of marketing strategy and tactics using databases. Database marketing refers to a company's use of databases to gain a better understanding of customers, and accomplish marketing objectives, by delivering higher levels of customer satisfaction. Topics and applications in this class focus on market segmentation, customer relationship management, trend analysis, and accountability of marketing actions. For-profit and not-for-profit situations are addressed.
    Prerequisite: MKT 3130

  • MKT 4210

    Marketing Research

    This course is designed to survey current marketing research practices and procedures. Coursework will focus on the development of reliable and valid measures, and the application of various qualitative and quantitative methods. The emphasis is on providing useful information for marketing decisions.
    Prerequisites: MKT 3130 and BUS/ECN 2340 or MGT 3100

  • MKT 4220

    Business to Business Marketing

    This is the capstone class for all marketing majors, and it allows students to apply their knowledge gained from previous courses within the context of the business-to-business environment. Students will find an industrial product, create a feasibility study, develop a business plan and marketing plan, and execute the marketing plan. Executional elements include branding, logos/icons, website, product brochures, direct marketing campaign, and Google AdWords campaign.
    Prerequisites: ACC 2000 or ACC 2020 or ACC 2040 and MKT 3230

  • MKT 4230

    Consumer Research

    This course focuses on the successful development of marketing strategies based on an understanding of consumer behavior and current marketing research practices and procedures. Frameworks of consumer decision-making and overt behavior will include perspectives based on psychology, sociology, behavioral economics, and cultural anthropology. Applied research projects will incorporate both qualitative and quantitative methods.
    Prerequisites: MKT 3130 and ECN/BUS 2340 or MGT 3100

  • Quick Facts

    • Carthage is named a Best Midwestern College by The Princeton Review (2021), a designation given to only 25 percent of four-year schools.

    • The Tower, Carthage’s newest residence hall, provides some of the best views on campus — if not in the Midwest! In addition to #carthageviews of the lake from seven stories up, residents enjoy suite-style living and two floors of shared campus spaces for gaming, cooking, group meetings, or quiet studying. Learn more about all housing options.

    • You’re going to need brain fuel. Grab a morning coffee and a snack and Starbucks or Einstein Bros. Bagels. Later, meet friends at “The Caf,” where the specials change daily but the staples are constant, or swing through “The Stu” for wings, a burrito, or a sub. A new option, Carthage Cash, even covers some off-campus meals.

    • More than 90% of Carthage alumni report that they have secured a job or are continuing their studies six months after graduation. Visit The Aspire Center.

    • 91% of employers say critical thinking, communication, and problem-solving skills matter more than your major when it comes to career success. Learn more about how the liberal arts prepare you for a successful career.

    • Lots of schools wear the four-year label. Carthage stands behind it. More than 90% of Carthage graduates earn their degrees in four years. Learn more

    • In the course Business to Business Marketing, Carthage students brainstorm an original product or service, study its feasibility, and carry out a marketing plan. Like on TV, the entrepreneurs pitch their ideas to a panel of experts led by marketing professor J.J. Shields, who cut his shark teeth at Miller Brewing and ABB Robotics. 

    • Oscars. Emmys. Tonys. Golden Globes. The playwrights we’ve brought in have them. Each year, the Carthage Theatre Department commissions an original script by a renowned playwright for its New Play Initiative. Carthage students then work with the writer to stage it. 

    • Carthage accounting, finance, management, and marketing professors regularly lead J-Term study tours to such destinations as Sweden, England, Ireland, and China, where students meet with executives and learn first-hand how global businesses operate.

    • Located in the heart of the Chicago-Milwaukee business corridor, you will have plenty of options for internships and jobs.

    • Taking you past just studying the theories of business, Carthage’s READY™ Curriculum Design, a proprietary student-centered philosophy, helps develop the best-prepared business students.

    • Carthage’s Velocity Consulting was the first 100% student-run full-service consulting agency in the country. Students gain incredible experience while providing marketing, branding, accounting, finance, and other support to regional clients. Other schools have since copied the Velocity model, including Harvard University.

    • Carthage has ranked as a top Fulbright producer for four of the past five years. Read about Carthage Fulbright winners.

    • Things look new at Carthage because they are. Our science center, student union, athletic and recreation center, and numerous residence halls have all been constructed or newly renovated in the last 15 years.

    • Carthage offers majors, minors, and concentrations in more than 50 areas of study, from marketing to neuroscience, nursing to music theatre.

    • Our Summer Undergraduate Research Experience offers select students a research budget, one-on-one mentoring with a professor, and 10 weeks of analyzing, deciphering — and getting paid.

    • So the lake is kind of a focal point, but there’s a lot more to love about our campus — like the fact that our more than 80-acre campus is also an arboretum and wildlife sanctuary. Focused on keeping campus lush forever, we plant between 50 and 75 new trees every year from a variety of species.

    • Carthage was founded in 1847. That’s more than 170 years of leaders, makers, and go-getters going out and going forth. Read more about Carthage’s rich history.

    • More than 90 percent of students receive financial aid. Carthage awards more than $20 million in scholarship and grant assistance. That includes $5.5 million in competitive scholarships in business, mathematics, science, languages, the fine arts, leadership, and overall academic strength. Learn what’s available.

    • Abraham Lincoln was an early Trustee of the College, and U.S. Secretary of State John Hay was a Carthage alum. The two still have a proud place on our campus. Spend some time with them in our Sesquicentennial Plaza. On warm days you’ll find professors leading their classes here.

    • Come to Carthage; hear yourself think — think … think …
      Legend has it that Sesquicentennial Plaza holds a perfect echo. Just stand with both your feet on the “1847,” face Straz, and start talking. “You’re the only one who can hear you, but you’ll be crystal clear,” promises English and theatre alumna Mikaley Osley.

    • Our Great Lake provides Carthage students with some amazing views. Think classes on the beach, lake views from the lab, and sunrises from your dorm room. “I love waking up in the morning with the sun shining off the lake. Nothing compares to the view in the morning,” recalls biology and neuroscience major Ann O’Leary.

    • Carthage awards up to 35 Presidential Scholarships each year, which range from $25,000 up to full tuition. Learn more.

    • For a full decade, NASA has selected Carthage students to conduct research aboard its zero-gravity aircraft. Lately, the stakes have risen. A team of underclassmen is grinding to prepare a tiny but powerful Earth-imaging satellite for launch to the International Space Station. Learn more about the space sciences at Carthage

    • Carthage is the only college or university in the Midwest where every freshman takes a full-year sequence of foundational texts of the Western intellectual tradition. Learn about Intellectual Foundations.

    • With a student-faculty ratio of 13:1, your professors will know who you are. They will also know who you want to be — and how to get you there. Meet our faculty.

    • There are more than 130 student organizations on campus, from Amnesty International to Fencing to Frisbee, Chem Club to Stand Up Comedy. See how easy it is to get involved.

    • True story: There are more than 27 art galleries, a dozen museums, and nine theatres within 25 miles of Carthage. Some highlights: The nationally recognized Racine Art Museum, the world-renowned Art Institute of Chicago, and the Milwaukee Art Museum. Learn more about our location.

    • What’s better than one professor? Two professors. What’s better than two professors? Two professors from totally different fields teaching a single class. There’s debate. Discussion. Differing perspectives. This is where the magic happens. That’s why every student takes a Carthage Symposium.

    • You can’t hide here — not with only 17 other students in the classroom with you. That’s going to be rough some mornings. But later, when you’re able to argue your point of view thoughtfully, express your opinions succinctly, and meet challenges head-on, without fear … Yep, you’ll thank us.

    • Carthage is ranked in the Top 5 in the country for student participation in short-term study abroad. Every J-Term, hundreds of students travel all over the world on faculty-led study tours. Imagine a month in Sweden, Rome, Cuba, Senegal, India, Japan …